The Mobile Monetization Metric: It’s A Portable People Meter
Monday, November 16, 2009
Steve Smith

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When Google acquired mobile ad network AdMob for a cool $750 million in stock, even those of us who follow and cheerlead this nascent medium were struck by the number. Some of the best guesstimates of total mobile advertising spending this year in the U.S. barely exceed $750 million, and AdMob is only one...

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1. min’s Exclusive Review and Chart of Magazine Circulation, Second-Half 2011: Part 1--The Newsstand Collapse Is Stunning, But Not Universal — February 13, 2012
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