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Steve Smith's Eye on Digital Media—Context Ain't What It Used To Be: Big Data's Big Impact on Big Old Media
Monday, January 21, 2013


About a decade ago, Dave Morgan taught me about targeting “people not pages” in digital media. Morgan now runs Simulmedia, which sells targeted TV advertising using data from set top boxes and online. Back then he was driving Tacoda, an early behavioral targeting company that tracked user actions...


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