Steve Smith's Eye on Digital Media—Context Ain't What It Used To Be: Big Data's Big Impact on Big Old Media
Monday, January 21, 2013
Steve Smith

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About a decade ago, Dave Morgan taught me about targeting “people not pages” in digital media. Morgan now runs Simulmedia, which sells targeted TV advertising using data from set top boxes and online. Back then he was driving Tacoda, an early behavioral targeting company that tracked user actions...

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1. Fashion Magazines Lose Some of Their Advertising "Beauty" in June — May 20, 2013
2. Here TV, "NatGeo Kids" Among YouTube's New Paid Channels — May 20, 2013
3. Disney Helps Families Find the Story That Is Already on Their Phone — May 20, 2013
4. Here's a piece of Connie Anne Phillips' Impressive Résumé......And Mary Morgan's Impressive Magazine Résumé Is Endin — May 20, 2013

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