![]() ![]() 'Sports Illustrated’s' 2012 Swimsuit Will Make An Even Bigger Splash... The magazine’s mid-winter Beach Party has grown from football-to-baseball “filler” in 1964 to a franchise that SI president (since December 2010) Mark Ford says kicks in at least 7% of the magazine’s huge revenues (with that formula, the 2011 ad-revenue portion, per Publishers...
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