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Monthlies’ August Ad Pages Heat Up A Bit
Monday, July 19, 2010


Not unexpected, because the August 2009-versus-2008 differential was a weak -17.81%. So August 2010’s +10.36% (in spite of new July/August combos that included 40th-anniversary celebrant Smithsonian) is to be expected. O had its 10th anniversary in May, but August’s inaugural Big Deals is a big...


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