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Monthlies’ -23.62% Ad-Page September Has A Fashion Rocks Asterisk
Monday, August 24, 2009

We are not being Pollyanna-ish, but a differential nearly six points worse than August 2009’s -17.81% comes with an explanation. It was the economy-caused discontinuing of Fashion Rocks that turned serious minus differentials at 12 Condé Nast monthlies into lopsided ones. We documented the seven...


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