Yearend Monthlies’ +4.22% Year-End Ad Pages Improve In A Still-Fragile Economy
Compared with the horror shows of 2008 and 2009, it was a pleasure to be a magazine publisher in 2010. The cumulative gain is indicative that there were no major business shocks after the banking failures that contributed to the rash of magazine failures. (Thus far, no major title has shut down this year.)...
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Harvard Business Publishing
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University of Maryland
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