For Magazines, Age Isn't The Problem; It's Immediacy
Monday, June 29, 2009

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By Ed Papazian A recent article in Advertising Age had some pretty disconcerting things to say about magazines, citing among other things the rising median age of the medium's readers. According to the reporter's analysis, the median age of the U.S. adult population rose 1.3 years to 45.2 between 2004 and...

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1. min’s Exclusive Review and Chart of Magazine Circulation, Second-Half 2011: Part 1--The Newsstand Collapse Is Stunning, But Not Universal — February 13, 2012
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