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Why Brandon Holley And Her Team Shine

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By Steve Smith The g.m./editor-in-chief of Yahoo! Shine doesn't mince words about what print partners can learn by working with her massively popular women's-service site. "It is teaching the magazines to get it right, and what works online," she says. Shine launched last March as a blend of...


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IN THE CURRENT ISSUE OF MIN
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COMMENTS
1.
Steve -- good piece as far as you went -- but everyone keeps dancing AROUND the issue -- Saying "we learned a lot about how to inspire readers to post and enter the conversation" but no one says concisely how to do that -- what specific content, treated in what way, gets women to post and connect and talk online? Simply pointing to good content(or sexy and provocative, to judge by Shine's home page today) is not instructive enough.
Thanks for any specific thoughts you might have.
Posted by susan on Monday, February 9, 2009 @ 02:14 PM
2.
Shine may be popular and it may employ "professional" writers and editors, but its original content is some of the worst written on the Web. Every day it produces blog entries that are inaccurate, laden with grammatical and spelling errors. Shine writers seem to aim at the lowest common denominator of its often illiterate readers. For real examples see http://terriblywrite.wordpress.com
Posted by Laura on Tuesday, February 10, 2009 @ 10:29 PM

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