2008 Was An Advertising Annus Horribilis For The Monthlies.

Comment Print Email Article Database Del.icio.us Digg   LinkedIn Twitter Reprints

We know the primary reason: the meltdown on Wall Street caused by the banking/brokerage collapse. The impact spread this fall like a prairie fire, and with many companies at or on the verge of bankruptcy (Circuit City and General Motors are now the most notable), it is no surprise that advertising is...

• Monthlies’ April Ad Pages Do A +0.04% (March) To -0.04% Reversal 
• Brenda White’s The Reinvention Agenda: E-Reading The Future 
• In Rejoining American Media as Executive VP/Group Publishing Director, Diane Newman Says That Reuniting With David Pecker Feels So Good 
• Patrick McCarthy’s 30 Influential Years At ‘W’ 
• $20,000 From Seventeen’s March Newsstand Went To Doctors Without Borders 
• Lobbying Is Lucrative On National Journal’s Business Side 
• Nymag.Com Wins Its Second--And First--General Excellence Ellie 
• Scientific American Celebrates Earth Day’s 40th-Anniversary Milestone... 
• Fast Company Co-Founder Alan Webber Puts Common Sense Into Capitalism 
• Digital and Print Get Married 
• People Stylewatch Ad Winning Streak Continues Under Publisher Karin Tracy 
• MIN’S WEEKLY BOXSCORES (Week Of March 22) 
• Publishers Face A Potential Tariff On Sheet Paper From China/Indonesia... 
• Rielle Hunter Abhors 'GQ Exposure In 2010--As JFK Abhorred It In 1962 
• Victoria Founding Editor Nancy Lindemeyer Writes My First Best Friend 
• Southern Living Springs Into Gardenias 

1. Monthlies’ April Ad Pages Do A +0.04% (March) To -0.04% Reversal — March 22, 2010
2. In Rejoining American Media as Executive VP/Group Publishing Director, Diane Newman Says That Reuniting With David Pecker Feels So Good — March 22, 2010
3. 2009’s Best- and Worst-Selling Covers: The Jackson 'Five' — March 8, 2010
4. Scientific American Celebrates Earth Day’s 40th-Anniversary Milestone... — March 22, 2010

Post a Comment

Name:

Email:

Comments:

Please enter the letters or numbers you see in the image.

Comment Print Email Article Database Del.icio.us Digg   LinkedIn Twitter Reprints