Monthlies' Ad Pages (Jan.-Sept.): Most Fall, But Not All.

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If you are looking for solace, the monthlies' cumulative -11.73% third-quarter differential is not the worst ad performance of this decade; that still belongs to the September 11-affected -12.36% for first-quarter 2002. And solace comes from the handful of magazines--led by Popular Mechanics/Robb Report and...

• It Was A November With Little, Business-Wise, To Be Thankful For. 
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• "Motor Trend's" 2009 Car Of The Year Is Made In Japan... 
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• Mia Carbonell Left Rodale To "Pursue A Non-Media Venture." 
• MIN's Weekly Boxscores (week of November 24, 2008) 
• Advertising The Digital "Blank Space" 
• "Ladies' Home Journal's" Lee Says That 11 Years Of Seven McCaugheys Is Enough. 
• Two "Texas Monthly" Editors Form An "Ok Corral." 
• "Eldr's" Chad Lewis Cares About Eldrs. 
• "National Enquirer's" Dirty Dancing. 
• "Consumer Reports" Third Thanksgiving Caveat Emptor In "USA Today." 
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• Michelle Obama In Red Leaves Bonnie Fuller In Online Ecstasy. 

1. 2008 Was An Advertising Annus Horribilis For The Monthlies. — November 17, 2008
2. It Was A November With Little, Business-Wise, To Be Thankful For. — November 24, 2008
3. MIN's Weekly Boxscores (week of November 24, 2008) — November 24, 2008
4. "Motor Trend's" 2009 Car Of The Year Is Made In Japan... — November 24, 2008

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