Compared with Los Angeles' (1984) 266 Ad Pages, "Sports Illustrated's" 51 Ad-Page Beijing Olympics Preview Doesn't Medal...

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No surprise here, because SI's preview 24 years ago set, pardon the pun, the "gold standard" because the issue also was the official program of the Los Angeles Olympics (the first to have major corporate sponsorships). Additionally, the games were at "home," as they were with Atlanta in 1996 when the preview...

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