Eye on Digital Media: HEALTH.COM MAPS OUT A NEW BRAND JOURNEY

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What is a publisher to do in a category that is monstrously cluttered, thoroughly commoditized by me-too material, and dominated by such portal-sized Web brands as MAYOCLINIC.COM, HEALTHLINE.COM, and WEBMD.COM? Well, you can always resort to good old fashioned editorial creativity. "We believe there is...

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1. Monthlies' August Ad Pages Are Dogs (-13.07%), Not Dog Days. — July 21, 2008
2. It Was Quite A 10th-Anniversary Week That Was For "TNY's" David Remnick. — July 21, 2008
3. Remembering Tony Snow (1955-2008)--And His Great Wit... — July 21, 2008
4. Remembering Ellie Burzon (1937-2008) — July 21, 2008

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