February 11's "Swimsuit Eve" is SI's "New Year's Eve"

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In SI lore, February 11's "Swimsuit Eve" is its "New Year's Eve," as the countdown towards the midnight (Eastern) unveiling of the 2008 Swimsuit cover on The Late Show with David Letterman and on SI.COM is accompanied by Anheuser-Busch parties in 100 locations and a Taco Bell gig in...

• It Was A November With Little, Business-Wise, To Be Thankful For. 
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1. 2008 Was An Advertising Annus Horribilis For The Monthlies. — November 17, 2008
2. It Was A November With Little, Business-Wise, To Be Thankful For. — November 24, 2008
3. MIN's Weekly Boxscores (week of November 24, 2008) — November 24, 2008
4. "Motor Trend's" 2009 Car Of The Year Is Made In Japan... — November 24, 2008

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