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Monthlies' -3.64% July Ad Pages Don't' Break the 'Chill'
As with January, July is a small advertising month as seen by the increasing number of publishers doubling up with June or August. But it is the gateway to the second half, and July 2012's -3.64% was the first downturn after a +1.45% first half, and the trend has been negative ever since. We will find out...
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