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“Bon Appétit’s” Lifestyle Epicurean Formula Is Working
May marks the first anniversary of the BA relaunch under editor-in-chief (since November 2010) Adam Rapaport and vp/publisher (since January 2011) Pamela Drucker Mann. It was then that the advertising mix changed drastically with more beauty, home, and travel, which seemed to fit well with Mann’s...
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