“Bon Appétit’s” Lifestyle Epicurean Formula Is Working
Monday, April 23, 2012

Comment Print Email Article Database Del.icio.us Digg   Reprints

May marks the first anniversary of the BA relaunch under editor-in-chief (since November 2010) Adam Rapaport and vp/publisher (since January 2011) Pamela Drucker Mann. It was then that the advertising mix changed drastically with more beauty, home, and travel, which seemed to fit well with Mann’s...

• Mobile Is Increasingly the Search Starting Point 
• Two Impressive Ad-Page Previews to the June Boxscores 
• Jason Collins' "Outing" In "Sports Illustrated" Was, In Fact, a "Yawn" 
• Frocks Should "Pin" on Fridays, Gadgets on Mondays 
• "The Economist" Uses Prank Style Comedy to Reach College Audience 
• Steve Smith's Eye on Innovation: Simultaneous Engineering Drives "Motor Trend" Beyond Print, Web and More 
• min's Weekly Boxscores (Week of May 13, 2013) 
• Advocate Discovery Aggregates and Curates LGBT News 
• From MediaRadar: Men's Magazines Are Ad-Page Strong in May 
• Building Pubs Offer a Firm Foundation for Targeted Advertisers 
• Henry Ford Biography Is Added "American Heritage" From Richard Snow 
• Janice Kaplan's I'll See You Again Is on an Unthinkable Tragedy 
• "Bride's" VP/Publisher Michelle Myers Is a Mom Randi Zuckerberg Admires 
• Steve Smith Gives High Grades To New Hearst Digital Media Pres. Troy Young 

1. Mobile Is Increasingly the Search Starting Point — May 13, 2013
2. Jason Collins' "Outing" In "Sports Illustrated" Was, In Fact, a "Yawn" — May 13, 2013
3. From MediaRadar: Men's Magazines Are Ad-Page Strong in May — May 13, 2013
4. Steve Smith's Eye on Innovation: Simultaneous Engineering Drives "Motor Trend" Beyond Print, Web and More — May 13, 2013

Post a Comment

Name:

Email:

Comments:

Please enter the letters or numbers you see in the image.

Comment Print Email Article Database Del.icio.us Digg   Reprints