Monthlies’ Poor Advertising May (-5.90%) Remain ‘Beauty’-Full
Monday, April 23, 2012

Comment Print Email Article Database Del.icio.us Digg   Reprints

The oxymoron comes from the continued pattern of most beauty and fashion magazines standing out in an otherwise miserable year. Lucky (+1.75% in May 2012 versus 2011) is a positive newcomer (more next week), where the constants continue to be Allure (+41.18%), Elle (+4.33%), Harper’s Bazaar (+18.40%)...

• Mobile Is Increasingly the Search Starting Point 
• Two Impressive Ad-Page Previews to the June Boxscores 
• Jason Collins' "Outing" In "Sports Illustrated" Was, In Fact, a "Yawn" 
• Frocks Should "Pin" on Fridays, Gadgets on Mondays 
• "The Economist" Uses Prank Style Comedy to Reach College Audience 
• Steve Smith's Eye on Innovation: Simultaneous Engineering Drives "Motor Trend" Beyond Print, Web and More 
• min's Weekly Boxscores (Week of May 13, 2013) 
• Advocate Discovery Aggregates and Curates LGBT News 
• From MediaRadar: Men's Magazines Are Ad-Page Strong in May 
• Building Pubs Offer a Firm Foundation for Targeted Advertisers 
• Henry Ford Biography Is Added "American Heritage" From Richard Snow 
• Janice Kaplan's I'll See You Again Is on an Unthinkable Tragedy 
• "Bride's" VP/Publisher Michelle Myers Is a Mom Randi Zuckerberg Admires 
• Steve Smith Gives High Grades To New Hearst Digital Media Pres. Troy Young 

1. Mobile Is Increasingly the Search Starting Point — May 13, 2013
2. Steve Smith Gives High Grades To New Hearst Digital Media Pres. Troy Young — May 13, 2013
3. From MediaRadar: Men's Magazines Are Ad-Page Strong in May — May 13, 2013
4. "The Economist" Uses Prank Style Comedy to Reach College Audience — May 13, 2013

Post a Comment

Name:

Email:

Comments:

Please enter the letters or numbers you see in the image.

Comment Print Email Article Database Del.icio.us Digg   Reprints