For Magazines, Age Isn't The Problem; It's Immediacy

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By Ed Papazian A recent article in Advertising Age had some pretty disconcerting things to say about magazines, citing among other things the rising median age of the medium's readers. According to the reporter's analysis, the median age of the U.S. adult population rose 1.3 years to 45.2 between 2004 and...

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1. At the Two Biggest Sunday Newspaper Magazines, The USA Weekend Presidential Transition Is Complete... — February 8, 2010
2. The New Yorker Was A Belated Fan Of The Late J.D. Salinger (1919-2010)... — February 8, 2010
3. 'Bicycling' Associate Publisher João Correia Leaves To Go...Bicycling — February 8, 2010
4. How Myyearbook ‘Crowdsourced’ Its Relaunch — By Steve Smith — February 8, 2010

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