Weeklies'/Biweeklies' First-Half Ad Pages Are An Ugly Status Quo

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No surprise that the respective -23.98%/-32.70% differentials through June are little changed from the -26.24%/-29.26% through March, because key advertising categories for the newsweeklies and business magazines--automotive, corporate/financial, and technology--remain in the tank. "Help" will come...

• Monthlies’ April Ad Pages Do A +0.04% (March) To -0.04% Reversal 
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1. Monthlies’ April Ad Pages Do A +0.04% (March) To -0.04% Reversal — March 22, 2010
2. Nymag.Com Wins Its Second--And First--General Excellence Ellie — March 22, 2010
3. “Scientific American” Celebrates Earth Day’s 40th-Anniversary Milestone... — March 22, 2010
4. Digital and Print Get Married — March 22, 2010

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