Charting The Bigger Bonnier And The Smaller Hachette

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Acquisition last week of five Hachette Filipacchi Media U.S. enthusiast magazines gives Swedish-owned Bonnier Corp. 50-plus titles in just four years here. HFM U.S., which came with Elle in 1983 and grew rapidly in the 1980s, is now diminished. First-half-2009 ad-page data below include many of Bonnier's...

• Monthlies’ April Ad Pages Do A +0.04% (March) To -0.04% Reversal 
• Brenda White’s The Reinvention Agenda: E-Reading The Future 
• In Rejoining American Media as Executive VP/Group Publishing Director, Diane Newman Says That Reuniting With David Pecker Feels So Good 
• Patrick McCarthy’s 30 Influential Years At ‘W’ 
• $20,000 From Seventeen’s March Newsstand Went To Doctors Without Borders 
• Lobbying Is Lucrative On National Journal’s Business Side 
• Nymag.Com Wins Its Second--And First--General Excellence Ellie 
• Scientific American Celebrates Earth Day’s 40th-Anniversary Milestone... 
• Fast Company Co-Founder Alan Webber Puts Common Sense Into Capitalism 
• Digital and Print Get Married 
• People Stylewatch Ad Winning Streak Continues Under Publisher Karin Tracy 
• MIN’S WEEKLY BOXSCORES (Week Of March 22) 
• Publishers Face A Potential Tariff On Sheet Paper From China/Indonesia... 
• Rielle Hunter Abhors 'GQ Exposure In 2010--As JFK Abhorred It In 1962 
• Victoria Founding Editor Nancy Lindemeyer Writes My First Best Friend 
• Southern Living Springs Into Gardenias 

1. Monthlies’ April Ad Pages Do A +0.04% (March) To -0.04% Reversal — March 22, 2010
2. In Rejoining American Media as Executive VP/Group Publishing Director, Diane Newman Says That Reuniting With David Pecker Feels So Good — March 22, 2010
3. December 2009 Boxscores Put A Tiger In The Digital Tank — March 1, 2010
4. Reader's Digest Bankruptcy Emergence Is Full Of Grace--And Controversy — March 1, 2010

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