min magazine Toasts 21 Most Intriguing People in Publishing (and more) at Tavern on the Green

By Iris Dorbian
min magazine
min magazine gatefold cover

“Magazines have an illustrious past, but they have a wonderful future,” proudly proclaimed Time editor-in-chief Richard Stengel upon accepting min magazine’s award for Top Reinvention of the Year (the other was Woman’s Day). Though Stengel was referring to how his venerable publication had undergone an overhaul this past year with a changed publishing schedule, a re-launched Web site and new redesign, he might as well have been making a resonant comment on the current state of magazine publishing.

For industry doomsdayers who have been sounding a dirge for print, there weren’t too many who shared that opinion at this year’s min magazine awards luncheon as evidenced by its enthusiastic reception and turnout (nearly 300 attendees). Held at the New York City landmark restaurant Tavern on the Green, located in the heart of Central Park, the gala honored the glitterati of the magazine world, while paying special heed to the year’s hottest launches and digital media heroes. Co-hosted by editors Jeremy Greenfield and Courtney Barnes, the event got off to a brisk start following brief introductory remarks by min’s editor-in-chief, Steve Cohn, who is celebrating his 21st year in this post.

Big winners of the event included Condé Nast Portfolio, which earned a laurel for Top Hottest Launch; its publisher David Carey and editor-in-chief Joanne Lipman also took home trophies for min’s Top 21 for the year. Accepting the honor, Carey elicited chuckles from the audience when he noted, “We all know that publishing is a contact sport from time to time.”

Laurel Touby, who founded mediabistro.com and presided over its recent jaw-dropping $23 million acquisition by Jupitermedia, also revved up the crowd by admitting that one of the big reasons why she started her company was not only to network with other editor/writers but also “to meet guys.” She also coyly stated she had an announcement to make: she would soon be launching a competitive publication to Garden & Gun, one of the luncheon’s honorees under the Hottest Launch category. The name?  Guns & Roses, taking its name from the popular heavy metal rock band of the early 1990s. Yes, she was kidding.

Cliff Sloan, honored for his work as publisher of Slate.com, recalled with a barely disguised wince how someone from the U.S. Justice Department suggested years ago that he enter tax law full time. Still an attorney, Sloan emphatically stated he was happy not to have gone down that route and relieved he followed friend and fellow honoree David Carey’s advice about “how important it is for the future of journalism that quality publications be successful business propositions…”

Similarly, Atoosa Rubenstein, erstwhile editor-in-chief of Seventeen Magazine, now guiding muse of Big Momma Productions, also expressed horror when remembering the well-meaning prognostication—or rather blinding hope—of Hearst publisher Cathie Black who once told her: “I see you as the next Helen Gurley Brown of CosmoGIRL Magazine.” Not wishing to spend 30 years in her position, which is approximately how long Brown spent as editor of Cosmo, Rubenstein bolted for newer ventures or as she said, quoting Patrick Swayze’s swaggering character Johnny from the 1987 film “Dirty Dancing”: “No one puts Baby in a corner.”

The event, however, wasn’t a complete valentine to print; digital people had their day in the sun as 11 industry leaders, ranging from Wenda Harris Millard of Martha Stewart Omnimedia, Inc and Rafat Ali of paidContent.org to Robin Wolaner of TeeBeeDee and Brian Quinn of the Wall Street Journal Digital Network, were named on this year’s Digital Hot List.

Stay tuned at minonline for more to come from min magazine.

Complete list of honorees:

2007 Digital Hot List

Rafat Ali, paidContent.org
Todd Anderman, Alpha Media Group
Jeff DeBalko, Reed Business Information
Chuck Cordray, Hearst Magazines Digital Media
Wenda Harris Millard, Martha Stewart Living Omnimedia
Paul Maidment, Forbes.com
Paul Miller, CMP Electronics Group
Roger Neal, BusinessWeek.com
Brian Quinn, Wall Street Journal Digital Network
Prescott Shibles, Penton New Media Group
Robin Wolaner, TeeBeeDee

min magazine Hottest Launches of 2007

National Geographic Little Kids
Highlights High Five
The American



Ty Pennington at Home


American Driver

Hip Hop Weekly

The Land Report


Top Three Launches of 2007

3. Outside’s Go
2. Garden & Gun
1. Condé Nast Portfolio

Hottest Digital Launches

Automotive Traveler

Top Reinventions

Women’s Day

The 21 Most Intriguing People in Publishing, 2007

Harry McCracken, Editor-in-Chief, PC World
Wayne Arnold, co-founder, Profero
Charlie McCurdy, CEO, Apprise Media
Susan Smith Ellis, CEO, (RED)
Steven F. Binder , Vice President Magazine Sales, ESPN the Magazine
Matt Ross, President McCann World Group, SF, CEO Global Microsoft Account
Kent Brownridge, CEO, Alpha Media Group
Cliff Sloan, Publisher, Slate.com
Jim Fishman, VP/Group Publisher, AARP Media Sales
David Granger, Editor-in-Chief, Esquire
Bill Hebel, SVP, Slack Barshinger
Courteney Monroe, SVP, Consumer Marketing, HBO
Josh Jackson, Editor-in-Chief, Paste
John Raj, VP online advertising and emerging media, Visa, USA
David Nussbaum, CEO, Sundance Business Enterprises
Diego Scotti, VP, head of global advertising, AMEX
Wilma Jordan, President, JEGI
Atoosa Rubenstein, Big Momma Productions
Laurel Touby, Senior Vice President, mediabistro.com
David Carey, Group President and Publisher Condé Nast Portfolio
Joanne Lipman, Editor in Chief, Condé Nast Portfolio