Meredith’s MXM Staffs Up Social Practice

By Steve Smith
11/02/2012

Drawing from the media and the agency worlds, Meredith Xcelerated Marketing (MXM) has brought on four new members dedicated to the marketing services arm’s social media practice, New Media Strategies.

Coming from CQ Roll Call is Tom Donnelly who will become vp public affairs. Donnelly was director of Advocacy & Engagement at CQ Roll Call where he worked on social media strategy and advocacy programs.

Joining as vp of engagement will be Gail Weiswaser, formerly of Discovery Communications where she was vp of social media.

Coming over from Mindshare, James P. Clark will be strategy director. At Mindshare he led integrated paid and earned social media programs for Sprint’s digital presence.

And finally from AKQA and her role in the Volkswagen account, Megan Malli will be senior account director.