From widgets to SEO/SEM, from blog relationships to clever press releases and editorial partnerships, how do magazine brands get a greater share of the Internet traffic that too often passes them by? Search is the Internet’s interface, so when should sites optimize and when should they spend marketing dollars? Blogs provide word of mouth, but how do you maintain good relations and lines of communications with this channel? Widgets are the hot new thing, but what makes them attractive within social communities? Getting buzzed is the new dark art of a user-driven medium.

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With the Internet and other digital platforms, you can actually sell more – and sell better. This panel will discuss the latest strategies that are working for magazine sales staffs as they offer integrated marketing programs against an increasingly fickle client base. 

This panel will cover:

• Leveraging your stats, from CPMs to CPCs, audience measurement and research.
• Ad inventory forecasting and monitoring.
• How to structure your sales team.
• Selling Webinars, integrated sponsorships, email newsletters, rich media and more.
• Click-through rates and handling click-through rate objections.
• Elements of a successful proposal.
• Case studies of integrated advertising programs working for your peers.

Brad Davis Senior Vice President, Media Sales and Marketing  Walt Disney Internet Group

Todd R. Haskell Vice President, Digital Sales & Operations The New York Times Media Group

Anne Hunter Vice President, Platform-A Strategic Advertising Solutions

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