Magazine brands like to say they represent “communities of shared interest,” but how can they translate that sentiment to real social networking and peer to peer interactions online? Facebook and MySpace have discovered that community is like other editorial products; they need planning and constant attention. And publishers who have started to crack the code are discovering that a genuine community of online users is an invaluable resource, for editorial, marketing and for advertisers. But how does a magazine culture so used to talking at users get the conversation going and learn to listen?

At this panel, you’ll learn how to:

• Determine the kind of online social tools that best fit your content and audience.
• Evaluate vendors offering community building tools.
• Engage your own staff in participating regularly in online forums, chats, and blog exchanges.
• Reap valuable editorial idea and market intelligence from your own community.

Michael Wilson CEO There.com	Nancy Alonzo Producer/Director Online Sales & Marketing Dwell.com	Jay Gissen Director, Web Development OK! Magazine
Josh Jackson Editor-in-Chief Paste Magazine

Moderator:

Engagement is the new mantra of online publishing, but how do publishers define and measure this concept and gather from their audience the data points that are the new coin of the realm in interactive advertising? What metrics really matter most with advertisers? Is it “time spent” or “audience reach?” Do video, digital magazines, mobile, podcasting and other emerging media enhance or confuse the numbers game online? Our panelist will explore how publishers can make best use of their site and audience numbers with media buyers.

Speakers:

Debbie Solomon Senior Partner, Research Director MindShare	Scott Ross Director, Product Marketing Nielsen Online	Carolyn Creekmore Vice President, Client Services Nielsen Online
Robert Ames VP & General Manager Digital Automotive Group Hachette Filipacchi Media U.S

Moderator: