Media buyers are screaming for more quality video, but how are magazine brands becoming online TV providers with reliable inventory? How are video providers selling pre- and mid-roll inventory to satisfy sponsors without alienating impatient visitors? How are new ad formats like overlays and player skins giving publishers a wider range of products that offer interactivity, share of voice and remain unobtrusive? And what opportunities are available beyond in-stream advertising – for sponsored video bundles, product integration, and user-generated ads? Lastly, we’ll discuss how to best build a mobile version of your Web site that advertisers and readers will want to use.

Speakers:

Moderator:

In their first digital decade, publisher newsrooms have gone back and forth and forth and back again through models for handling print and online duties. Straddling a world of finite deadlines and page counts with a realm of infinite space and news “flow” is still a work in progress and this panel explores how companies are best managing their staffs. We interrogate several models to take the temperature of the digital/print marriage.

This panel will address key questions and concerns such as:

• How are duties divided, deadlines met and blogging tasks mandated?
• Can single brand managers handle print and digital or are dedicated online editors the best path?
• What scenarios are working internally?

Moderator: