Geoffrey Ramsey, who runs the leading research aggregator for new media, will locate where advertisers, users and publishers will be spending most and reaping more from an expanding digital universe. In his inimitable, Starbucks-fueled style, Ramsey will give us a statistical overview of the state of digital media.
- Which advertising formats are growing and contracting in the next five years.
- The revenue growth projections for emerging platforms: mobile, social networks, RSS, video, email marketing.
- The role of search, social networks, blogs, portals and offline promotions in driving traffic.
- Which display ad formats advertisers want.
Network with your peers, make new connections and hear from one of the media industry's most successful online brands, ESPN.
Executive Vice President, Content
About John Skipper:
John Skipper was named to the newly created position of ESPN’s Executive Vice President, Content in October 2005. Skipper is responsible for the creation, programming and production of ESPN content across all media platforms, including television, radio, internet, broadband, wireless, publishing, interactive games, home entertainment and consumer products. He had been Executive Vice President of Advertising Sales and ESPN Enterprises since August 2004.
ESPN Enterprises, which he continues to oversee, comprises ESPN New Media, ESPN Consumer Products and Mobile ESPN, with business units and products including ESPN.com, ESPN360, ESPN The Magazine, ESPN Books and Mobile ESPN, the first national U.S. wireless phone service provider targeted to sports fans.
Skipper served as Senior Vice President and General Manager of ESPN.com and ESPN The Magazine from December 2001 to September 2002. Prior to joining ESPN.com as senior vice president and general manager in January 2000, Skipper held the same title at ESPN The Magazine since June 1997, where he oversaw one of the most successful magazine launches of the 1990s. During its inaugural year, the magazine earned more than 20 awards, including "Best New Magazine" honors from both Advertising Age and AdWeek magazines, as well as a 1999 National Magazine Award for design.
Both ESPN.com and ESPN The Magazine have continued to receive accolades over the years, reflecting Skipper’s impact on the respective industries during his tenure. In 2003, ESPN The Magazine was awarded the National Magazine Award for General Excellence – its third overall nomination for the same award – while ESPN.com won the 2003 Online Journalism Award for General Excellence in Online Journalism. ESPN The Magazine was also named to Adweek’s Top 10 Hot List of magazines five consecutive years (2001-2005), the only men’s magazine to do so in the 25-year history of the list. In the Sporting News’ 2004 Power 100, Skipper was named No. 1 in the Media Executives category, up from No. 3 in 2003.