What are the pros and cons of an acquisition strategy? Should you buy social networks or build them, create blog communities or network the ones already in your space, partner with more ad networks or just buy one? How are magazine brands entering into new businesses and new audiences?

At this panel you'll learn:

• What recent digital acquisitions taught major publishers about expanding through acquisition?
• Why build at all? Are there still cases where it is better to create a new business or technology from within?
• When not to buy? How to judge valuations and future value in an inflated market?
• What are the post-acquisition best practices?

Scott Peters Managing Director The Jordan, Edmiston Group, Inc.

Prescott J. Shibles Vice President of New Media Penton Media

Kourosh Karimkhany Executive Director, Corporate Development Wired Digital

Moderator:

In business publishing, online models revolve around generating solid leads for clients. From Webinars to Webcasts, directories to custom mini-site development, the field is wide open online for new ideas. Our panel of lead-gen pros will explore news ideas for packaging leads across all formats, including, Web, vertical search, print, and events.

After this panel, you’ll have a better understanding of:

• How to maximize your Webinar audience before and after the show.
• Creating lead-gen programs with multiple platforms.
• Matching your lead-gen strategy to the relevant spot in your target’s buying process.
• Cultivating relationships with prospective leads through e-mail, podcasts and mobile programs.
• Identifying the real decision makers in the buying process your clients want.

Moderator: