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 Tom Barreca
Senior Vice President of Digital & Emerging Media
Martha Stewart Living Omnimedia
Tom Barreca was named Senior Vice President of Digital & Emerging Media for Martha Stewart Living Omnimedia in October 2007. He is responsible for building marketer-friendly, revenue-generating businesses that leverage MSLO's passionate user community across multiple platforms.
An accomplished, results-oriented media veteran, Mr. Barreca has a proven record of monetizing traditional assets and intellectual property in innovative ways. He joined MSLO from World Wrestling Entertainment, where he served as Executive Vice President of WWE Enterprises, overseeing business development and new distribution worldwide. While at WWE, he turned their website, wwe.com, and the mobile platform into content-driven revenue centers and direct links for consumers. Prior to his role at WWE, Mr. Barreca served as Senior Vice President of AMC Digital Ventures at AMC Networks, overseeing all of its off-air new business and digital ventures, including internet and licensing. He has worked at other media companies including mysportsguru.com, Hanna-Barbera/Cartoon Network, and Fred/Alan, Inc. He began his early career in advertising, at agencies J. Walter Thompson and Ogilvy & Mather.
Mr. Barreca is active in youth sports and arts programs in Fairfield County, CT, where he lives with his wife and two children.
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