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 Scott Ross
Director, Product Marketing
Nielsen Online's NetView service
Scott Ross is Director, Product Marketing for Nielsen Online's NetView service - the industry-leading source for panel-based projections of site audience, traffic volume, and demographics. In this role, he oversees strategy, global development and marketing across initiatives ranging from interface design, reporting methodology, reach/frequency reporting, classification of sites, and the rules behind crediting web traffic. Recent projects include the launch of new reporting methodologies in three European countries and the development and communications behind the transition from page views to total minutes as the key volume metric for web traffic.
Prior to this role, Mr. Ross managed Nielsen Online's @Plan and AdRelevance products - overseeing strategy/development on such projects as new web interface and reporting of sponsored links. Before joining Nielsen Online, Mr. Ross was a Client Service Director at @Plan (and later DoubleClick) and worked in Account Management at IPG agency Ammirati Puris Lintas.
Mr. Ross holds a bachelor's degree in Business Administration and Marketing from Boston University.
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