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 John Skipper
Executive Vice President, Content
ESPN
John Skipper was named to the newly created position of ESPN's Executive Vice President, Content in October 2005. Skipper is responsible for the creation, programming and production of ESPN content across all media platforms, including television, radio, internet, broadband, wireless, publishing, interactive games, home entertainment and consumer products. He had been Executive Vice President of Advertising Sales and ESPN Enterprises since August 2004.
ESPN Enterprises, which he continues to oversee, comprises ESPN New Media, ESPN Consumer Products and Mobile ESPN, with business units and products including ESPN.com, ESPN360, ESPN The Magazine, ESPN Books and Mobile ESPN, the first national U.S. wireless phone service provider targeted to sports fans.
Skipper served as Senior Vice President and General Manager of ESPN.com and ESPN The Magazine from December 2001 to September 2002. Prior to joining ESPN.com as senior vice president and general manager in January 2000, Skipper held the same title at ESPN The Magazine since June 1997, where he oversaw one of the most successful magazine launches of the 1990s. During its inaugural year, the magazine earned more than 20 awards, including "Best New Magazine" honors from both Advertising Age and AdWeek magazines, as well as a 1999 National Magazine Award for design.
Both ESPN.com and ESPN The Magazine have continued to receive accolades over the years, reflecting Skipper's impact on the respective industries during his tenure. In 2003, ESPN The Magazine was awarded the National Magazine Award for General Excellence - its third overall nomination for the same award - while ESPN.com won the 2003 Online Journalism Award for General Excellence in Online Journalism. ESPN The Magazine was also named to Adweek's Top 10 Hot List of magazines five consecutive years (2001-2005), the only men's magazine to do so in the 25-year history of the list. In the Sporting News' 2004 Power 100, Skipper was named No. 1 in the Media Executives category, up from No. 3 in 2003.
Before joining ESPN The Magazine, Skipper served two years as senior vice president of The Disney Publishing Group where he was in charge of all Disney's magazine, book and licensed publishing operations in the United States. Since 1990, Skipper was vice president of Disney Magazine publishing, overseeing Disney Adventures, Discover, FamilyFun and Family PC.
Prior to joining The Disney Publishing Group, Skipper held the title of president and publishing director at Spin magazine. Earlier he spent 10 years with Straight Arrow Publishing including eight years with Rolling Stone. At Straight Arrow, he rose to publisher of US magazine.
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