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 Jeff S. Ratner
Managing Partner, N.A. Digital Director
MindShare INTERACTION
Jeff has Client experiences ranging from A to X - Advil to Xerox. Soon after beginning a career at Young and Rubicam as a spot television buyer, he quickly moved through the media ranks and in 1994 co-founded one of the first full service Interactive Media and Creative production division within a large agency. A highlight of this time was working on the launch of Molson Ice and producing the first sponsored web cybercast live from Tuktoyaktuk, Canada featuring rock band Metallica.
As it became evident to him that interactive, direct and branding specialties were beginning to merge, he helped established the multidisciplinary integrated marketing group, Brand Buzz, combining the diverse marketing disciplines from all of Y&R's operating companies into one strategic unit.
He moved from the Agency sided to Client work at Sony in 2000. First within Sony Music, developing marketing strategies for the Music company's Digital Media Technology Ventures and Acquisitions group and then for Sony Corporation of America developing cross company CRM solutions through a co-branded credit card, a loyalty marketing platform, and other integrated marketing initiatives.
Within MindShare INTERACTION, he leads the digital team engaging directly on accounts such as Unilever, Bristol Myers-Squibb, BP, Merrill Lynch, Church & Dwight and Summit Entertainment. In addition, he manages operations and growth of the agency's Atlanta and Los Angeles offices.
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