|
 George Janson
Managing Partner/Director of Print
Mediaedge:cia
In his position, George oversees Mediaedge:cia’s print investment across North America. George is charged with developing integrated solutions to his Clients marketing challenges leveraging resources of media company partners.
MEC was the first agency to have a group dedicated solely to magazine planning and buying. He oversees magazine planning and buying for a broad list of Mediaedge:cia clients including: Macy’s, Xerox, EJ Gallo, Chanel, Chevron and the group’s latest win, Citibank His print AOR experience includes work on Kraft Foods, Masterfoods, Sony, Sears, and Vanity Fair Corporation. George has worked on a wide variety of accounts ranging from Digital PC Eastman Kodak and Holiday Inn to International Home Foods and Whitehall Robbins.
He joined Mediaedge:cia in 1988 as a Media Planner on the U.S. Army account and also did a stint on the West Coast, working on the Saturn Regional Account at Hal Riney and Partners, before returning to Mediaedge:cia in 1995.
George is known as a superb negotiator and for his innovative approaches to print plan development and buying. In 2000, George was named one of min magazines “top magazine players.” In 2005, min named him one of the magazine industry’s “21 most intriguing people.” The same year, George was named MediaWeek’s 2005 Media All-Star in the category of magazines.
George has worked with leading media companies on proprietary research studies such as the MEC/Time Inc. study on public place readership, MEC/Martha Stewart Living Omnimedia subscriber study, etc.
George serves on the Audit Bureau of Circulation’s Magazine Buyers Committee as well as the 4A’s Magazine Committee.
As Director of Print for Mediaedge:cia, George is often used as a source and quoted within trade and consumer magazines as well as national business dailies for his views on overall industry trends such as circulation, spending and new magazine launches.
George is a frequent speaker at magazine industry events both domestic and internationally such as the ANA’s recent print forum.
|
