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 Eric Bader, Senior Vice President, Managing Director of Digital Connections, MediaVest Worldwide
As SVP, Managing Director of Digital Connections, Eric Bader, who joined MediaVest in April 2006, is charged with overseeing MediaVest's digital investment, product and world-class digital team that stands over 60-strong today. He also provides digital leadership throughout the larger organization, and serves as a member of MediaVest's Leadership Council, Directors Circle and the Publicis Digital Steering Committee.
Eric, leads the agency's digital work for clients including P&G, Coca-Cola, Continental Airlines, Kraft and Wendy's, working with his Digital Connections team to provide planning, buying, strategy consulting, execution and tracking investment capabilities across a rich spectrum of digital platforms such as advanced television, mobile, search, broadband and traditional online. He is also leading the agency's work on defining the digital future for television, radio, print and out-of-home media and communications.
Bader, a 15-year veteran of new media, was formerly the head of online enterprises at CSTV Networks and prior to that, Senior Partner, Executive Director of Interactive Marketing at Ogilvy.
As SVP, General Manager of CSTV.com and Online Enterprises, Eric grew CSTV Networks' online, e-commerce and subscription businesses into a top-ten sports website and delivered CSTV.com's 2005 NCAA© March Madness On Demand, one of the largest Internet sports streaming events in history.
Before CSTV, Eric spent seven years at Ogilvy Interactive, advising American Express, IBM, Motorola, Yahoo! and other top brands on how to best leverage interactive channels for optimal business growth.
Other career highlights include a stint as head of interactive strategy at Eagle River Interactive, one of the pioneering interactive services shops of the early days of digital marketing, and a leadership position with Hasbro Interactive shepherding major brands like Monopoly, Risk, Battleship, and Frogger into highly-successful interactive games.
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