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 Brenda White
Vice President/Publishing Activation Director, Starcom USA
Brenda White has moved the print media agenda forward by realizing new strategies for engagement in magazines. White is the media director of Starcom’s Publishing Activation Group where she is responsible for negotiating and planning all of the agency’s print advertising activities. She delivers on client marketing objectives by collaborating with top publishers to leverage, revive and rediscover the true strengths of the magazine medium. On behalf of the agency’s clients, White leads execution of all print planning, overseeing millions of dollars in media investment while supervising a group of 40+ print experts. During her tenure with the group, White has transformed Starcom’s print business and the industry as a whole by launching Starcom’s A.C.E. print planning platform. A.C.E. pushes print strategies forward by focusing on accountability, connectivity and engagement. Forming partnerships with marketing research firm Affinity and a host of publishers, White has led the way in improving models for predicted readership and back-end accountability. She improved connectivity by moving her group away from simply placing pages in magazines, and towards a more involved model of brand programs integrated with a title’s content.
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