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 Alan Chapell
Founder
Chapell & Associates
Chapell began his career at a boutique direct marketing agency in Stamford, Connecticut in the early 1990’s; generating business with several top tier advertisers as their director of sales and marketing. After several years at the agency, Chapell moved to New York and founded the privacy program at Jupiter Research, an Internet research firm focusing on the consumer Internet economy. During his 4-1/2 years at Jupiter, Chapell also directed Jupiter's marketing, sales and compliance operations.
After his tenure at Jupiter, Chapell helped productize DoubleClick's research product suite. He focused on DoubleClick's Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell later worked with email marketing firms Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian, where he worked as an evangelist of email marketing, and helped clients with issues of privacy and deliverability.
Chapell founded Chapell & Associates – a strategic consulting firm - in October of 2003. Since then, his firm has helped over 50 marketing and media companies craft their interactive strategy. Chapell & Associates has also been instrumental in the development of emerging best practice standards for interactive marketing and media.
Chapell is widely recognized as a thought leader on issues of privacy, mobile ecosystems and interactive media. He is Chairman of the Legislative and Consumer Affairs Subcommittee of the DMA’s Interactive Marketing Advisory Board, Chairman of the NYC chapter of the IAPP, Chairman of the Mobile Marketing Association’s (MMA) Privacy and Preferences Committee, and a member of the MMA’s Consumer Best Practices Committee. Chapell is also a popular columnist, and his work appears regularly in iMedia Connection, the DMNews, and the International Association of Privacy Professionals’ The Privacy Advisor. Chapell is also an oft-requested speaker at industry events such as the iMedia Summits, Search Engine Strategies, DMA, Gartner events, Mediapost OMMA events and IAPP Conferences.
Chapell graduated from the University of Connecticut and Fordham University School of Law, and is a member of the New York bar. He is a senior research fellow on the Ponemon Institute's Responsible Information Management Council, and is a Certified Information Privacy Professional.
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