|
No surprise that the respective -23.98%/-32.70% differentials through June are little changed from the -26.24%/-29.26% through March, because key advertising categories for the newsweeklies and business magazines--automotive, corporate/financial, and technology--remain in the tank. "Help" will come in the second half from the numbers hemorrhaging last year as the harm from the banking collapse far outweighed the quadrennial benefits from the Summer Olympics and presidential election.
People, which had a somewhat better ad second quarter (-11.10%) than first (-14.03%), should benefit on newsstand and online from the June 25 passing of Michael Jackson. Ditto rivals InTouch/Life & Style Weekly/Star/Us Weekly, where, like People, "Jon & Kate" will go to the sidelines. Jet, too, should get a huge spike.
| MIN'S WEEKLY BOXSCORES (week of June 29; end of first half except where indicated by a *) |
|
Issue Date |
2009 Ad Pages |
Issue Date |
2008 Ad Pages |
% of Diff. |
YTD 2009 |
YTD 2008 |
% of Diff. |
| AMERICAN PROFILE |
6/28
|
10.42
|
6/29
|
9.10
|
14.51
|
209.30
|
291.10
|
-28.10
|
| BUSINESS WEEK |
6/29
|
14.97
|
6/30
|
25.16
|
-40.50
|
590.39
|
933.91
|
-36.78
|
| CQ |
6/29
|
3.00
|
6/30
|
4.00
|
-25.00
|
304.13
|
362.82
|
-16.18
|
| ECONOMIST, THE* |
6/20
|
32.00
|
6/21
|
76.00
|
-57.89
|
931.94
|
1,215.39
|
-23.32
|
| ENTERTAINMENT WEEKLY |
6/26
|
29.28
|
6/27
|
39.51
|
-25.89
|
412.03
|
605.39
|
-31.94
|
| GOLF WEEK |
6/27
|
21.21
|
6/28
|
13.96
|
51.93
|
487.02
|
611.15
|
-20.31
|
| GOLF WORLDMONDAY RELEASE (2009) |
6/29
|
26.81
|
6/27
|
18.49
|
45.00
|
638.88
|
787.52
|
-18.87
|
| IN TOUCH |
6/29
|
19.31
|
6/30
|
22.35
|
-13.60
|
392.72
|
591.10
|
-33.56
|
| JET |
6/22
|
19.51
|
6/30
|
10.00
|
95.10
|
310.43
|
486.88
|
-36.24
|
| LIFE & STYLE WEEKLY |
6/29
|
10.66
|
6/30
|
11.02
|
-3.27
|
171.29
|
309.12
|
-44.59
|
| NATION, THE |
6/29
|
4.83
|
6/30
|
10.82
|
-55.36
|
177.42
|
298.23
|
-40.51
|
| NATIONAL ENQUIRER |
6/29
|
15.96
|
6/30
|
13.40
|
19.10
|
414.50
|
429.12
|
-3.41
|
| NATIONAL JOURNAL |
6/27
|
14.00
|
6/28
|
13.00
|
7.69
|
399.00
|
386.00
|
3.37
|
| NEW YORK MAGAZINE (Summer issue) |
6/29
|
125.48
|
6/30
|
104.43
|
20.16
|
1,074.28
|
1,615.21
|
-33.49
|
| NEW YORK TIMES MAGAZINE |
6/28
|
14.50
|
6/29
|
26.30
|
-44.87
|
914.30
|
1,566.80
|
-41.65
|
| NEW YORKER, THE |
6/29
|
16.04
|
6/30
|
14.80
|
8.38
|
480.12
|
665.15
|
-27.82
|
| NEWSWEEK |
6/29
|
19.80
|
6/30
|
15.76
|
25.63
|
493.11
|
688.35
|
-28.36
|
| OK! |
6/29
|
14.67
|
6/30
|
20.00
|
-26.65
|
428.82
|
368.32
|
16.43
|
| PARADE |
6/28
|
12.10
|
6/29
|
11.65
|
3.86
|
276.07
|
346.96
|
-20.43
|
| PEOPLE |
6/29
|
57.50
|
6/30
|
49.04
|
17.25
|
1,526.25
|
1,723.61
|
-11.45
|
| SOAP OPERA DIGEST |
6/30
|
11.70
|
7/01
|
20.19
|
-42.05
|
370.92
|
428.78
|
-13.49
|
| SPORTS ILLUSTRATED |
6/29
|
20.61
|
6/30
|
22.99
|
-10.35
|
716.65
|
921.10
|
-22.20
|
| STAR |
6/29
|
18.33
|
6/30
|
20.15
|
-9.03
|
558.88
|
619.52
|
-9.79
|
| TIME |
6/29
|
17.12
|
6/30
|
22.65
|
-24.42
|
611.94
|
798.42
|
-23.36
|
| TIME OUT NEW YORK |
6/24
|
33.12
|
6/25
|
46.13
|
-28.20
|
1,079.67
|
1,436.48
|
-24.84
|
| TV GUIDE |
6/29
|
23.80
|
6/30
|
26.09
|
-8.78
|
363.97
|
504.05
|
-27.79
|
| USA TODAY* |
6/19
|
53.03
|
6/20
|
59.81
|
-11.34
|
1,110.52
|
1,634.37
|
-32.05
|
| USA TODAY SPORTS WEEKLY* |
6/17
|
3.50
|
6/18
|
2.87
|
21.95
|
59.04
|
123.69
|
-52.27
|
| USA WEEKEND |
6/28
|
9.52
|
6/29
|
12.35
|
-22.91
|
273.98
|
352.04
|
-22.17
|
| US WEEKLY |
6/29
|
30.15
|
6/30
|
29.50
|
2.20
|
826.32
|
916.09
|
-9.80
|
| WEEK, THE |
6/26
|
13.08
|
6/27
|
13.50
|
-3.11
|
280.08
|
247.89
|
12.99
|
| WOMAN'S WORLD |
6/29
|
6.83
|
6/30
|
6.66
|
2.55
|
178.11
|
179.62
|
-0.84
|
| TOTAL |
|
|
|
|
|
17,062.08
|
22,444.18
|
-23.98
|
| MIN'S BIWEEKLY BOXSCORES (end of first half) |
|
Issue Date |
2009 Ad Pages |
Issue Date |
2008 Ad Pages |
% of Diff. |
YTD 2009 |
YTD 2008 |
% of Diff. |
| AUTOWEEKWEEKLY IN 2008 |
6/29
|
30.21
|
6/30
|
20.45
|
47.73
|
348.21
|
555.59
|
-37.33
|
| ESPN |
6/29
|
32.28
|
6/30
|
40.66
|
-20.61
|
447.92
|
616.62
|
-27.36
|
| FORBES |
6/22
|
75.60
|
6/30
|
103.40
|
-26.89
|
927.75
|
1,306.96
|
-29.01
|
| FORTUNE |
6/22
|
55.77
|
6/23
|
110.82
|
-49.68
|
697.14
|
1,135.87
|
-38.63
|
| NATIONAL REVIEW |
6/22
|
16.00
|
6/16
|
19.10
|
-16.23
|
139.40
|
230.40
|
-39.50
|
| NEW REPUBLIC, THE |
6/29
|
6.91
|
6/23
|
11.24
|
-38.52
|
51.62
|
100.54
|
-48.66
|
| ROLLING STONE |
6/25
|
32.50
|
6/26
|
36.00
|
-9.72
|
385.61
|
486.20
|
-20.69
|
| SPORTING NEWSWEEKLY UNTIL 9/1/2008 |
6/22
|
15.91
|
6/30
|
9.49
|
67.65
|
142.38
|
233.83
|
-39.11
|
| TOTAL |
|
|
|
|
|
3,140.03
|
4,666.01
|
-32.70
|
| x = One more 2009 issue; y/y2/y4/y5/y6/y12/y13 = One/Two/Four/Five/Six/Twelve/Thirteen more 2008 issues; D = Double issue; E = Estimate; OPEN = Golfweek/GolfWorld U.S. Open recaps (2009) |
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