Thanks to all who attended min’s Awards for Marketing & Sales Excellence, where we honored the winners and honorees of min’s Integrated Marketing Awards and honorees of min’s Sales Team the Year Awards. We also inducted eight individuals into min’s hall-of-fame. Read on for the full list of honorees, winners and hall-of famers!
- 2016 Marketing Awards Winners
- 2016 Marketing Awards Honorees
- 2016 Sales Awards Honorees
- 2016 Marketing Hall of Fame
- 2016 Sales Hall of Fame
2016 Marketing Awards Winners
WINNER: Meredith & Hillshire Farm – Sausage Supper Showdown
In partnership with Tyson Hillshire Farm and BPN, Meredith leveraged its leading food brands including Allrecipes, the world’s leading food-focused social media site. The contest ran for 8 weeks, with 4 rounds of voting—eliminating recipes by half each round until only one winner remained. The Grand Prize Winning Recipe received over 20,000 total votes and over 26,000 views.
- PEOPLE & AVEENO – World’s Most Beautiful Program
Custom Publishing Project
WINNER: Fast Company – A Special Report Published in Partnership with MINI
For the launch of BMW Mini’s Virtual Reality initiatives, a high-touch, content-driven program was employed by Fast Company in partnership with Mini to engage influencers and shine a light on Mini connected technologies. Fast Company created a custom hub featuring a landing page and five unique stories. This campaign was successful in reaching Mini’s target of affluent leaders.
- ELLE DECOR – Pied-A-Teardown with Emmy Rossum
- Marie Claire – Modern Trail
- Meredith Corporation – Signed, Sealed Delivered: USPS Integration
- Restaurant Business/Food Service Director – Seductive Nutrition
- Sports Illustrated & Gatorade – Fuel Illustrated
- Sports Illustrated & Lexus – Sports Thillustrated
- Us Weekly – AT&T Red Carpet Daily
Customized Web Site/Microsite
WINNER: The Economist & Microsoft Cloud – Empowering Business
The custom website, Empowering Business, created in partnership with Microsoft Cloud, was designed to encourage engagement with program content and provide value users by supplying interactive content that helps them reach their personal career goals. The brand’s social reach was over 1.2 million and program engagement spanned across platforms. 83% of the audience were business and IT decision makers in their organizations.
- The Bump – Cord Blood Registry
WINNER: Women’s Health Magazine – RUN 10 FEED 10
Women’s Health started RUN 10 FEED 10 in 2012 to raise money and awareness for the dire hunger problem in America. A partnership with FEED, founded by Lauren Bush Lauren, and Crowdrise, founded by Edward Norton, RUN 10 FEED 10 has a simple mission: To combine fitness and philanthropy to help feed the hungry across the country. With over 1 billion media impressions, 4.5 million meals served, 40,000 dedicated participants who run, fundraise and influence their own following to participate, and $12M in advertising revenue tied to the program, RUN 10 FEED 10 has consistently drawn impressive crowds, sponsors and a star-studded following. The 2015 event targeted an influential millennial audience consisting of 70% women and 30% men with a median age of 33 and a median income of $80K. 97% of runners who participated in 2014, returned for the 2015 event. RUN 10 FEED 10 draws in sponsors across every lifestyle category. Sponsors have included: Macy’s, Lincoln, Geico, Medela, Vitafusion, OPI, Special K, and Colgate, Chocolate Milk, Hoka One One, and more. Media placements and a kick-off party in the Hamptons also helped bring attention to the event. To create native buzz for advertising sponsors and the RUN 10 FEED 10 initiative, Women’s Health engaged 50+ “Action Heroes”, our most influential readers with huge social followings to drive event participation.
- Marie Claire – Power Trip
- SHAPE Magazine – Meet and Tweet
- TEN: The Enthusiast Network – Motor Trend of the Year Awards
- The Knot – Couture to Cocktails with The Knot & Crate and Barrel
Lead Generation Initiative
WINNER: Pensions & Investments – Lead Nurture Program
One of Morningstar’s goal for its Lead Nurture Program was to evaluate the impact of having a third party nurture the leads, compared to their own initiatives. The results indicated that nurture group was more engaged with the content than the control group of P&I Daily and P&I DC Digest subscribers. Open, click and click-to-open rates on the nurture group were higher than the control group; in many cases as much as twice that of the control.
- Bonnier Corporation – Audience Acceleration
WINNER: Shape Magazine – Skin SHAPE Up
The marketing team met with SHAPE edit, to brainstorm a unique editorially based program that enabled SHAPE marketing to create a unique and organic beauty program entitled —Skin SHAPE Up, a one-month challenge to change your skin. The Skin SHAPEUp platform exceeded its goals by leveraging in five (5) advertisers: Murad, Vaseline, Eucerin, Avon and Oakley sunglasses, bringing in over million in revenue. SHAPE increased its downloads of the Love My SHAPE app and had 10,000+ qualifying entries to the Skin SHAPEUp challenge.
- ShopAdvisor – ShopNow! with ELLE Magazine
Multiple Magazine Title Program
WINNER: Sports Illustrated & Wired – SB100
Sports Illustrated and Wired joined in a first-ever partnership to explore the future of sport through the lens of technology and America’s greatest annual game. In the heart of Silicon Valley, at Super Bowl 50, these brands highlighted the fusion of football and technology. By leveraging the combined scale of both properties on a content program that met at the intersection of both brands’ strengths and audience interests, SB100 delivered massive scale and engagement for both brands. SB100 articles received over 712K unique visitors across SI and Wired owned and operated properties.
- Bonnier Corporation – Expedition: Hero Presented by Nissan Titan XD
- Entertainment Weekly – Essence & PEOPLE, Shondaland
- Meredith Corporation – Signed, Sealed Delivered: USPS Integration
- PEOPLE, People en Espanol, and AVEENO – World’s Most Beautiful Program
- Women’s Health Magazine, Men’s Health & Degree – Get Moving Challenge
New Event Program
WINNER: TEN: The Enthusiast Network – Roadkill Nights
Roadkill Nights Powered by Dodge was the first ever event of its kind — A pop-up car festival featuring flashlight drag races between participants driving their own cars and capped by a showdown between Gas Monkey’s Richard Rawlings and Roadkill’s David Freiburger. Held at the Pontiac Silverdome, over 10,000 enthusiasts attended and over 200+ enthusiasts competed for a chance to win a Hellcat powertrain. Total program impressions reached 118.8 Million+, representing 4.68 Million video views, 54 Million social impressions and driving over 1 Million total engagements through likes, comments and shares.
- Architectural Digest – AD Art @ 1 Hotel
- Fast Company Innovation Festival
- SHAPE Magazine – Meet and Tweet
- Sports Illustrated – Swimsuit 2015 Fan Festivals
- Taste of Home – Kids in the Kitchen LIVE
- Time Out – Time Out Bar Awards
WINNER: Martha Stewart & ARM HAMMER™ Baking Soda – Baking Soda Does What?
ARM & HAMMER Baking Soda wanted to raise awareness and educate consumers on the value and versatility of baking soda with its 100+ uses, giving fans great solutions to everyday problems. And Martha Stewart Living was able to give them the platform they needed to do just that. In both print and video the execution and results were excellent. The print component drove awareness and impressions and the video pieces engaged consumers with insightful tips and tricks for the many uses of baking soda.
- AARP – Real Possibilities
WINNER: Us Weekly – Dreft: The Next Royal Baby
Us Weekly helped position Dreft within one of the most hotly anticipated pop culture media moments of 2015: The birth of the next royal baby. The brand was able to capitalize on our access to the Royals and prime position outside the Lindo Wing of St. Mary’s to deliver a highly engaging live stream and social media destination for an audience eagerly awaiting the baby’s arrival. A digital scroll overlay announcing Kate’s labor generated a 11.5% click through rate, versus the brand’s .2% average. And on mobile the click through rate was 7.5%. What’s more, the average user spent over six minutes viewing the live stream, nearly triple the site average. And the custom photo gallery welcomed more than 1 million pageviews.
- NewBay Media – RSG Media Rights Management Integrated Marketing Program
- Us Weekly – ABC Muppets Making News
Social Media Initiatives
WINNER: The Economist – Independence Campaign
The Economist saw an important opportunity to engage its audience after its ownership changed hands. Facebook operated as the main anchor for the campaign, supported by Twitter and Google+ and LinkedIn, while Instagram served as a place for vibrant visuals to engage users around the news of The Economist’s independence.
- Midwest Living – Greatest Midwest Town
- PEOPLE – The Red Carpet Runs on Dunkin
Total Integrated Program
CO-WINNER: Bloomberg Media – UBS
After its extensive restructure, UBS believed it was ahead of its competitors in terms of focusing on client needs, and wanted to tell that story to a world that was becoming more receptive. But more than this they wanted to emphasize their point of difference and evolve their brand to set themselves apart from other banks and win in the marketplace. Part of that initiative was teaming up with Bloomberg on a multiplatform campaign. Bloomberg helped UBS capture more than 15.5 million impressions across more than 5,800 pages, where users spent an average of 3.2 minutes.
CO-WINNER: PEOPLE – Maybelline New York and People’s Ones to Watch
People honored Hollywood’s rising stars and brightest emerging talent by celebrating the third annual “Ones to Watch” franchise with a celeb-studded event and a cross-platform editorial play. The launch of Maybelline New York’s Volum’ Express® The Falsies™ Push Up Drama Mascara was supported at the event via a custom Beauty Emporium highlighting Maybelline New York as the beauty brand “to watch”! The unique space included a one-of-a-kind mirror selfie station illustrated by a local artist and a plethora of complimentary Maybelline New York products for guests. High-profile brand exposure continued throughout the venue via signage, logo on the step & repeat, and signature cocktails complete with custom “MNY” straws. Maybelline New York received editorial alignment in-book, within the site special, and on Snapchat reaching consumers at every touch point and resulting in nearly 736 million impressions.
- Allrecipes – Swanson Fundamentals of Flavor
- Better Homes and Gardens – 2015 Innovation Home
- The Knot – Dream Wedding 2016
- O, The Oprah Magazaine – Capsule Collection for Talbots
- PEOPLE – The Red Carpet Runs on Dunkin
- Sports Illustrated – High School Athlete of the Month
- Taste of Home & Folgers – Top 5 Holiday Traditions
- Yoga Journal – Live Be Yoga Tour
CO-WINNER: The Economist – Brand-Response Campaign
The Economist captured 5-times more leads than it anticipated with its multiplatform marketing campaign which let to nearly 10,000 new subscribers and exceeded their goal by 500%.
CO-WINNER: Women’s Health & domino Magazine – The Well-thy Experience
Being “well-thy” (as opposed to “wealthy”) has become a luxury status symbol among modern women. This emerging wellness trend gives permission to spend money on new ways to get active, healthy and feel great. Women’s Health partnered with home décor title domino in an unexpected partnership that further supported this growing lifestyle movement. Together, the brands created an integrated editorial franchise. Women’s Health and domino expanded the program to culminate in an upscale live event on August 1, 2015, where they celebrated the spirit of the trend in the first-ever “Well-thy” home. Through in-editorial product alignment and direct-to-consumer integrations, advertisers benefitted from the opportunity to tap into two industry-recognized power players. The program brought each brand press coverage and helped Women’s Health to double the home business in print and online.
- Advertising Specialty Institute – Supplierville
- Allrecipes -Swanson Fundamentals of Flavor
- Martha Stewart & Triscuit – Make Something More
- Simpler Trading – Webinar
- Taste of Home & Folgers – Top 5 Holiday Traditions
Marketing Team of the Year Honorees
Active Interest Network, Bonnier Corporation
The winner in this category for two years running, Bonnier’s Active Interest Network, this year the team grew by 26%, expanding and rebranding its Content Solutions Team (now known as the Customer Engagment Team), and upping its game by supporting the core Active Interest Network magazine media brands and events, and helping to launch new brands that leverage the power of its core, existing ones. Successful campaigns include Wakeboarding magazine’s Pro Wakeboard Tour, Bonnier Data Services (using 1st, 2nd and 3rd party data sources to drive hyper-targeted programs with measurable results) and a newly-developed watersports boat program (leveraging each of its media touch-points and relevant brand network, aimed at driving both awareness and direct response).
Since Meredith purchased Shape in 2015, the brand has focused on building the best marketing team in the business. The team started by identifying everyone’s strong suits, and created a team of strategic thinkers with can-do attitudes. Recent achievements include retiring a long-standing event series to launch a new initiative, Body Shop, that has already gained traction in the marketplace; pushing the envelope with new and innovative marketing programs resulting in record breaking revenue; and closing new advertisers with custom created offerings across all platforms resulting in 46% of total ad pages that are new to Shape since 2015. With a rate base of 2.5 million, second only to Cosmopolitan among young women, Shape continues to evolve and grow its marketing efforts in hopes of displacing Cosmo in the #1 spot.
Marketer of the Year Honorees
Matt Hickman, Bonnier Corporation
Serving as Bonnier Corporation’s VP of brand strategies, Matt Hickman oversees marketing, sales and editorial for the Active Interest Network (AIN) and is responsible for managing the business unit in its entirety. Responsible for a brand new and non-traditional way of thinking, Hickman’s vision has permeated his team and allowed the entire Active Interest Network to work together across disciplines like never before. As a result, everyone’s efforts are maximized in a way that ultimately drives customer satisfaction across two core customer groups: the companies audiences (readers, site visitors, email subscribers, social followers, etc.) and its clients.
Christy Bellina, Entertainment Weekly
As associate publisher of marketing at Entertainment Weekly since February 2014, Christy Bellina is responsible for leading and developing a comprehensive marketing strategy for all EW platforms including Entertainment Weekly, EW.com, EW Video, EW Live Events, and FanWatch, overseeing a team of 12 on strategy for integrated marketing, sales planning, creative and events. Bellina was a driving force behind the first-ever EW Fest, held in NYC in October 2015, a day-long celebration of the best in pop culture and pegged to EW’s 25th anniversary. Bellina, along with the ad sales and marketing teams, secured LG OLED TV as the presenting sponsor.
Christine Rannazzisi Gerstein, Hearst Women’s Lifestyle Group
Christine Rannazzisi is the associate publisher, group marketing director for Hearst’s Women’s Lifestyle Group including Good Housekeeping, Country Living and Woman’s Day. Where most AP’s spend their time on one brand, Rannazzisi has been a powerhouse on the three brands for the past four years. Managing a team of 15 marketers and executing high impact and integrated packages for brands such as L’Oreal Paris, Procter and Gamble and ABC Television, she develops and produces custom content in both print and video for a variety of categories.
Kristina McMahon is the senior associate publisher, brand innovation, marketing & creative services for Women’s Health. Tasked with developing all strategy and executing all creative initiatives for the brand, during her tenure, McMahon reinvented WH’s marketing platforms, launching a series of award-winning and press-worthy initiatives, including RUN 10 FEED 10 and WH Covers the Hamptons events. In 2015 alone, Kristina created a never-been-done-before unique collaboration with domino Magazine that doubled the home business for her brand, landed Women’s Health a Hot List spot, and generated 600MM press impressions.
2016 Sales Team of the Year Honorees
- Emily Akhtarzandi, Managing Director, AtlanticLIVE
- Bill Mulvihill, VP, Sales
- Hayley Romer, SVP and Publisher
- Liz Lorenzoni, Executive Director, Advertising Partnerships
- Katie Milot Zambrano, Head of New York Advertising Partnerships
- Jill Mullan, Senior Director, Advertising Partnerships
- Deirdre Torrance, Senior Director, Advertising Partnerships
- Millie Gerstein, Senior Director, Advertising Partnerships
- Courtney Kelly, Director, Advertising Partnerships
- Brad Girson, Director, Advertising Partnerships
- Chloe Johnston, Director, Advertising Partnerships (Midwest)
- Linda Ramsey, Senior Director, Advertising Partnerships (Detroit)
- Moira McDonald, Senior Director, Advertising Partnerships (San Francisco)
- Elena Mehas, Senior Director, Advertising Partnerships (Los Angeles)
- Bridget Regato, Senior Director, Advertising Partnerships (Washington DC)
- Sonia Srivastava, Head of EMEA Advertising Partnerships
- Mary Catherine Burdine, US Ad Integrated Ad Sales
- Alissa Spiwak, Senior Account Executive
- Ron Balasco, Executive Director, Health
- Nicole Bullitt, Associate Director, Integrated Marketing
- Wendi Cassuto, Associate Publisher, Advertising
- Marianne Civiletto, Associate Publisher, Marketing
- Tammy Cohen, Executive Beauty Director
- Alison Friedman, Integrated Marketing & Promotion Director
- Don Gordon, Group Ad Services Director
- Larry Greenblatt, General Manager
- Akilah Henry, Senior Promotion Art Director
- Megan Kelly, Sales Assistant
- Lauren Leonard, Senior Integrated Marketing Manager
- Felicia Lewinstein, Western Director
- Michael Okubo, Sales Assistant
- Erin Phillips, Midwest Manager
- Jen Powlison, Account Director
- Kate Remulla, Associate Business Manager
- Taylor Richardson, Sales Assistant
- Michael Rohr, Director Response Sales
- Carla Roman, Executive Assistant
- Barri Stern, Executive Director, Sales Development
- Jamie Strellner, Midwest Manager
- Alice Stevens, Promotion Art Director
- Kerrianne Sullivan, Senior Integrated Marketing Manager
- Laura Vaccaro, Associate Director of Research and Marketing
Each member of Redbook’s team plays a meaningful role in the success of the brand. Collectively, they are responsible for the brand’s overall sales performance, managing relationships with agencies and clients, and the development of new and innovative marketing platforms. Among the brand’s many successes included a 25% increase in revenue YoY from February to June 2016 as well as a 26% increase in paging for the same period; breaking 83 pages of new business totaling nearly $4 million dollars and securing 3 Book of Record partnerships resulting in 40 pages of business. Team Redbook has won the reputation across the industry for being innovative and easy to work with. Each member is skilled at articulating the unique brand proposition and breaking new business (and records) daily.
2016 Hall of Fame
Abondante heads up the marketing of one of the largest magazine portfolios in North America, and has been at the helm since 2008. Her résumé includes leadership marketing roles at The Wall Street Journal, Dow Jones, Forbes, Reader’s Digest and EMAP. Says a former coworker, “She’s a fabulous mentor who was always willing to share her knowledge and experience with all of us. She has definitely made her industry stronger due to her contributions.”
Bob started in the business as consumer marketing manager at New York magazine in 1977. Since then, he’s worked for numerous media brands in addition to running his own consulting firm from 2001-2007. In his current role, which he’s held for nearly four years, Bob directs multiple profit centers for multiple magazines, responsible for $ 35 million in annual revenue. Cohn directs all subscription acquisition, direct marketing, retention, single copy sales, fulfillment, list rental, and database activities for 14 national consumer magazines, including Popular Science, Field & Stream, Outdoor Life, Popular Photography, Cycle World, Motorcyclist, Dirt Rider, and American Photo. He launched and developed marketing strategies for digital editions for many of these titles. He received the Lee C. Williams Award from the Fulfillment Management Association in 2013 and was inducted into the Direct Marketing Association Circulation Hall of Fame in 2011.
Associate Publisher & Head of Marketing
Wired Media Group
Maya Draisin is the associate publisher and head of marketing at WIRED, overseeing the development of programs and ideas that drive revenue for the brand. She previously served as WIRED’s promotions director, special projects director, and brand and strategy director. Before joining WIRED, Draisin cofounded the Webby Awards and its judging body, the International Academy of Digital Arts and Sciences. She has a BA in history from San Francisco State University. She moved to New York four years ago and now lives in Manhattan with her husband and two sons.
In just 10 years time, Michael Monroe has established himself as an innovative marketing leader. His career as an integrated marketer has proven successful and he has overseen some of the largest national accounts, including AT&T. Now he now serves as VP of marketing and head of Atlantic Media’s custom content division Re:think. Prior to that he had two stints at Forbes and also served as integrated marketing director at Condé Nast.
Jack Essig is closing in on 20 years as a sales leader in magazine media. He has established an expertise in marketing to men after successful sales efforts at Men’s Journal, Men’s Health, and his current role, as SVP, publishing director and CRO of Hearst’s Men’s group. He leads the sales initiatives for some of the most powerful men’s brands in magazine media, including Esquire, Popular Mechanics, Car & Driver and Road & Track.
Christine Guilfoyle is the SVP/Publisher of SHAPE and The Magnolia Journal (launching November 2016). In this position, Chris is responsible for the brands’ sales and marketing operations, including print, digital and ancillary products. Prior to assuming this role, Chris was the SVP/Group Publisher of Better Homes and Gardens and Martha Stewart Living. During her tenure, Chris focused on uniting and growing all aspects of the BHG brand, including the award-winning print, digital, mobile and licensed product collections. Additionally, Chris oversaw the integration of MSL at the Meredith Corporation, following its November 2014 acquisition. Before joining BHG and MSL, Chris served as the VP/Group Publisher for the Meredith Food Group, encompassing Rachael Ray Every Day– a brand Chris launched in 2005 –and EatingWell. During this period, Chris also launched Allrecipes magazine, the first large-scale digital-to-print brand extension of the world’s largest digital food brand. In recognition of its achievements, Allrecipes magazine was named “Hottest Launch of the Year” by MIN in 2013.
Bob Sauerberg, president of Condé Nast, describes Howard Mittman as, “One of the best business leaders in our industry.” Mittman, previously VP and publisher of Wired, launched several successful new brand extensions including the development of the Wired Business Conference and the Wired Café at Comic-Con. He also led the highly successful launch of Wired on the tablet and oversaw several retail partnership development programs including in-store retail partnerships at Target stores nationwide.
Under Lynne Segall’s business leadership, The Hollywood Reporter has seen explosive advertising growth with the introduction of fashion, luxury, automotive and lifestyle advertising across the magazine and via its digital platforms and signature brand initiatives. Guggenheim entertainment group co-president John Amato touts initiatives that Segall has headed, such as THR’s Women in Entertainment breakfast, Stylist Luncheon with Jimmy Choo and its Next Gen gala celebration.