Facebook  Twitter  LinkedIn  

Visit min's sister site:

Platinum Winner: People, People's Sexiest Man Alive Series
Monday, October 1, 2007
Iris Dorbian

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
When People magazine crowned the then 29-year-old film heartthrob Mel Gibson as its inaugural Sexiest Man Alive in 1985, little did they know that this annual competition would become a highly anticipated feature. Last year, as speculation mounted over who would be the latest celebrity hunk to be anointed with this title, People pushed its franchise further into the firmament by partnering with Chrysler in an intriguing “Your Sexy Man” initiative. The program, which included in-book ads, online sponsorship and polls, engaged readers with user-generated content, while building awareness of the new Chrysler Sebring.

Why has this editorial franchise engaged the interest of consumers for over 20 years? It’s entertaining and very reader-friendly, says Susan Parkes, associate publisher, marketing of People. “It further connects to something they enjoy and involves them,” she explains. “It’s fun and [last year’s “Your Sexy Man” contest] was not complicated to get involved with.”

As befits a popular franchise, The Sexiest Man Alive issue has undergone some changes over the years. “Every year we look at our franchises and see how we can improve on them” says Parkes. “We know that our readers respond and get involved.” Its great to have a call to action where many people can be the “winners.”
IN THE CURRENT ISSUE OF MIN'S ADVERTISING REPORT
SEARCH PREVIOUS ISSUES
MOST READ
  1. min's Special Issues — April 19, 2011
  2. Event/New Event Programming: National Geographic Magazine, Experience Parks and Conservation — October 1, 2007
  3. Top Integrated Marketer: Yung Moon, Executive Director of Creative Services at SELF Magazine — October 1, 2007
  4. Platinum Winner: People, People's Sexiest Man Alive Series — October 1, 2007
COMMENTS
1.
My vote is for Patrick Dempsey
Posted by s. berke on Thursday, May 1, 2008 @ 07:49 PM

Post a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?


  Events

      Best of the Web, April 3, 2012

min's Sales Executive of the Year Awards
Call for Entries

min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                           

State of Digital MediaThe State of Digital Media

 View Details
                                                      

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

min's Best of the Web Awards
Event April 3, 2012 at the Grand Hyatt, NYC
Register Today!


min Webinar:
Tablets 2.0: Generating a Revenue Plan for the Tablets Platform
December 8, 2011 1:30-3:00 p.m.
Available on Demand


All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS | EVENTS | TRAINING | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.