![]() Platinum Winner: People, People's Sexiest Man Alive Series Why has this editorial franchise engaged the interest of consumers for over 20 years? It’s entertaining and very reader-friendly, says Susan Parkes, associate publisher, marketing of People. “It further connects to something they enjoy and involves them,” she explains. “It’s fun and [last year’s “Your Sexy Man” contest] was not complicated to get involved with.” As befits a popular franchise, The Sexiest Man Alive issue has undergone some changes over the years. “Every year we look at our franchises and see how we can improve on them” says Parkes. “We know that our readers respond and get involved.” Its great to have a call to action where many people can be the “winners.” IN THE CURRENT ISSUE OF MIN'S ADVERTISING REPORT
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My vote is for Patrick Dempsey
Posted by s. berke on Thursday, May 1, 2008 @ 07:49 PM
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