Will Ad Dollars Follow the Twitter Followers?

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A year ago, Twitter, the micro-blogging social network, was barely a glimmer in the social media orbit. Now it’s a media sensation and the ubiquitous app du jour of the so-called informed elite. But is it a tool that marketers, particularly those in the b2b media space, can leverage to bolster sagging print ad revenues? And can a communications platform that hinges on the dissemination of short messages, or “tweets,” in 140 characters or fewer be successfully monetized with an ad-based model?

So far Twitter users and proto-evangelists are still too much in a honeymoon phase to make ad forecasts. In fact, its popularity continues to soar. According to Compete, Twitter is now ranked as the third-largest social network. And last month, Nielsen Online reported Twitter’s growth at 1,382% in February compared to February 2008, registering a total of more than 7 million unique visitors in the U.S. for the month.
See the full story in min's b2b.

b2b Twitter Account Snapshot

We did a quick Twitter check on Tuesday, April 21, to see how many b2b magazine Web sites listed in our Digital Boxscores (see full digital chart for February vs. January) are caught up in the Twitter craze.  Below are the top 10 URLs ranked by number of Twitter followers, out of the 27 b2b URLs that have Twitter accounts (that we  know of). 

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