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Typically, magazine redesigns are the “answer” to problems, but the March 2012 overhaul led by Men’s Journal editor (since November 2010)...
An unsteady economy does not seem to affect the enthusiasm for cars, as demonstrated by the steady advertising growth of the b2b print mag automotive...
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February is typically a busy month for Vogue and editor-in-chief (since June 1988) Anna Wintour, with the fashion weeks in New York (starting Feb. 9), Paris...
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Here we go again. Much of the 1990s was characterized by high-bar and long range forecasts of how much ad spending would rush away from print, TV, almost...
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Jean de Boisdeffre, CEO of Lagardère Active's international magazines' business until the May 31, 2011, closing of Hearst Magazines' acquisition of the...
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After designing all of that eye candy, tap functionality and whirling dervish interfaces, publishers may be disappointed to hear that many users would just as...
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Top 5 Weekly/Biweekly Five-Year Report: 'Bloomberg BW' and 'Autoweek' Rev Their Engines Concluding our five-year analysis of magazine advertising, we take a look at weekly and biweekly boxscores for 2007-2011 in min (February 6). Only seven of the 30 mags that we track had an upward gain in ad sales for 2011. Three titles deserve recognition...[more]
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