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Let us be frank: the "lowlight" of last week's Audit Bureau of Circulations' release of the consumer magazines' second-half 2011-versus-2010 Fas-Fax...
 
From the Pages of min

‘Men’s Journal’s’ New Logo Is A Bit Of A Gamble
Typically, magazine redesigns are the “answer” to problems, but the March 2012 overhaul led by Men’s Journal editor (since November 2010)...

 
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February 9, 2012 1:30-3:00 p.m.
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December 8, 2011 1:30-3:00 p.m.
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The Money Shot
 

Discounting Works in App Stores
Price matters with consumers when it comes to apps, even though many are already priced to move. According to app analytics company Distimo’s recent survey of price points affecting sales in iOS and Android stores, the average revenue for a top 100 grossing iPhone app was increased 41% on the first day of its sale and 22% across the full span of the sale period. For iPad apps, revenue rose even more dramatically, 52% on day one and 19% for the full span of the sale. In the Google Android Market the...

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Business Casual
February is typically a busy month for Vogue and editor-in-chief (since June 1988) Anna Wintour, with the fashion weeks in New York (starting Feb. 9), Paris...
Eye on Advertising
Here we go again. Much of the 1990s was characterized by high-bar and long range forecasts of how much ad spending would rush away from print, TV, almost...
People News
Jean de Boisdeffre, CEO of Lagardère Active's international magazines' business until the May 31, 2011, closing of Hearst Magazines' acquisition of the...
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min Digital min's Top 5 min in the News Our Favorite Blogs

Huh? Most Tablet Mag Readers Are Fine With Facsimiles
After designing all of that eye candy, tap functionality and whirling dervish interfaces, publishers may be disappointed to hear that many users would just as...

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Charting the Industry

Top 5 Weekly/Biweekly Five-Year Report: 'Bloomberg BW' and 'Autoweek' Rev Their Engines

Concluding our five-year analysis of magazine advertising, we take a look at weekly and biweekly boxscores for 2007-2011 in min (February 6). Only seven of the 30 mags that we track had an upward gain in ad sales for 2011. Three titles deserve recognition...[more]

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