2011 Hottest Launches by min and Samir Husni
Monday, December 5, 2011
#1 HOTTEST LAUNCHES OF THE YEAR
 Athlon Sports:
Editor: Charlie Miller
Publisher: Ron Harrison
Publishing Company: Athlon Sports Inc.
Web site: www.athlonsports.com
Athlon is no stranger to sports or sports fans. This is a household name when it comes to professional and college sports. Publishers of the famous Athlon annuals, the company launched the monthly Athlon Sports with 1 million circulation and a distribution model that reached more millions of newspaper readers nationwide. Aimed to be the first newspaper-distributed magazine aimed at a male audience, Athlon Sports in a few short months have been able to achieve that honor and to achieve it very well indeed.
 Dash:
Editor: Maggie Murphy
Publisher: Tracy Altman
Publishing Company: Parade Publications
Web site: www.parade.com
From Parade-- the mother of all newspaper-distributed magazines--and the host of siblings from Condé Nast’s vast food titles and Web sites, comes Dash, which is the latest entry in the magazines-distributed-via-newspapers field. Dash, in a very concise, lively and passionate way, echoes and reflects America’s fascination with food and any thing related to food and food culture. While down to earth in its content, Dash takes its audience above the stars both in its presentation and approach.
HOTTEST LAUNCHES OF THE YEAR
 Bitayavon:
Editor: Shifra Klein
Chief Financial Officer: Shlomo Klein
Web site: http://bitayavon.com/
Specialization is everywhere you look in today’s magazine market place. Each and every category has been dissected and dissected again. Bitayvon brings the culture and recipes of the traditional and modern Jewish kosher kitchen to life through the pages of this latest addition to a very crowded food magazine marketplace. From a very simple beginning, the magazine continued to grow slowly by surely understanding that the “Jewish culture is celebrated with food.”
 Carson/Untitled:
Editor: Alex Storch
Publisher/CEO: Leonara Alexandra Nielson
Web site: http://untitledmagazine.net/
What started as Carson magazine ended as Untitled magazine after a mere one issue. The magazine generated more publicity for its original namesake and even more publicity when the namesake was dropped from the name. Untitled captures the feel and spirit of an era where design and typography still reign supreme and text and photography still give the eye and the brain something to pose about. In the midst of all the controversy, Untitled continues to thrive and expand the brand, which makes it the first-ever hottest magazine launch with no name.
 Emerge:
Group Publisher, Advertising & Business Development: LP Green, II
Publishing Company: Emerge Media Group
Web site: www.emergingfactor.com
Business and innovation for emerging businesses and innovators is what Emerge is all about. Sure, there are plenty of business magazines out there, and the same can be said about magazines dealing with innovation. However, the combination of those aforementioned topics is what makes Emerge different and better and therefore one of the hottest launches of the year.
 HGTV:
Editor: Sara Peterson
Executive Director: Jeanne Noonan Eckholdt
Publishing Company: Hearst Magazines
Web site: www.hgtv.com
If the first issue is a partial sign of things to come, than HGTV is set in its way to become the most notable launch of the year. The magazine, in one issue alone, was able to capture an entire network of television both with its programming and approach. A fun, fun magazine to read, look at, interact with and above all enjoy. A job very well done and a breath of fresh air in a very busy marketplace.
 Lucky Peach:
Editor: Peter Meehan/ Dave Chang
Publisher: David Chang
Publishing Company: McSweeney's
Web site: www.mcsweeneys.net/luckypeach
The magazine of food and culture gives a new meaning to “What makes a peach lucky?” The short answer, of course it becomes a magazine called Lucky Peach. More like a journal than a magazine and an equal balance of recipes, food and culture, Lucky Peach is a delight for the eyes, the mouth and the brain. It is one magazine that touches all your senses.
 Mask, the magazine:
Editor: Michelle Jacoby
Publisher: Kimberly Cabral
Web site: www.maskmatters.org/
The magazine with a mission with no mask needed to hide that mission. The soul of the magazine can be felt through the ink on paper pages, and the love for children and their safety and education is evident in every page of Mask, the magazine. Created based on the movement that preceded it (Mothers Awareness on School-Age Kids), Mask the magazine is a voice of a very much needed publication that shares a noble voice, values and vision of a very much needed cause.
 Peloton:
Editor/Creative Director: Tim Schamber
Publisher: Brad Roe
Web site: www.pelotonmagazine.com
Capturing a major trend sweeping the country and showing that magazines are the best medium to reflect our society, Peloton captures the essence of biking and presents it in a powerful combination of typography and photography. A trend reflector at its best and a good vehicle (no pun intended) to reach its intended audience.
 Rebel:
Editor: Kevin Whipps
Publisher: Rick Cabral, Tim Halmekangas, Michael Kelley
This is a rebel with a capital R. The men’s magazine Rebel aims “in a small way” to help men become better men, husbands, fathers, friends and leaders in their communities. With a mission like that, this is obviously not your father’s magazine. Focusing more on challenging today’s culture rather than reflecting it, Rebel stands miles apart from any of its competitors in the field of men’s magazines. It is a Rebel with a cause; a very good cause indeed!
 Road Iron:
Editor: John Sullivan
Publisher: Joe Teresi
Web site: http://www.road-iron.com/
First you have the bike, now you need to build your baggers. Road Iron is the latest edition from the folks at Paisano Publications. The mothership, Easyriders, brings forth Road Iron as a “culmination of publishing Easyriders, the number one Harley-Davidson-oriented motorcycle magazine.” So, if you are an avid H-D motorcyclist, this magazine is for you and about you and your iron, so to speak.
 The Social Media Monthly:
Editor/ Publisher: Robert Fine
Web site: http://thesocialmediamonthly.com/
When you think about social media you do not think about print. Well, think again. The Social Media Monthly is the first publication to capture the essence what we all do online on a daily basis and puts it in a monthly magazine--in ink on paper if I may add. The medium that is supposed to help eliminate the printed world is now covered on the pages of the printed world. Call it social media with a twist, or better yet with the old-fashioned way of doing social media: ink on paper.
 Treats:
Editor-In-Chief/Publisher: Steve Shaw
Editor: Rob Hill
Art Director: Eric Roinestad
Director of Photography: Rebecca Black
Stunning photography and captivating stories on and about the photography and the folks behind the lens, Treats offers more than eye candy images in an oversized high-quality paper. The in-depth questions and answers coupled with a breathtaking design gives the magazine its luxurious upscale European feel that has been lacking in a lot of photo-driven publications in the marketplace. Although the photographs may not meet everyone’s moral standards, the artistic looks of Treats deserve to be recognized as one of the hottest , again, no pun intended, launches of the year.
 Vegas/Rated:
Editor: Melinda Sheckells
Publisher: Ryan Doherty/ Justin Weniger
Web site: http://www.vrated.com/
Sin City found its match Sin Magazine. Vegas/Rated is a national magazine with city-specific content. As colorful and varied as the city it reflects, Vegas/Rated has managed to capture the sounds and sights of the most famous city of them all. As the famous commercials used to say, what happens in Vegas stays in Vegas; now, we can easily say, what happens in Vegas stays in Vegas/Rated. The magazine gives a whole new meaning and a new distribution model for regional and city magazines.
 Where Women Cook:
Publisher: Kellene Giloff
Editor: Jo Packham
Web site: www.stampington.com
From the experts at Stampington Media that publishes such magazines as Where Women Create, Artful Blogging and Green Crafts comes Where Women Cook. WWC engages the customers who count, a cornerstone in Stampington’s business publishing model with the ins and outs of food and the folks behind it. The magazine reads and feels like a conversation with the reader, an interactive one that leads the reader into the conversation and engages her in a nice exchange of ideas and practices. In a delightful conversational tone, WWC is the centerpiece on that dinner table where women meet to discuss food and to consume it too.
See Hottest Editor/Hottest Publisher/Hottest Design Director and Hottest Reinventions of the Year
Go back to Hottest Launches page.
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