Hearst International Promotes Peter Yates

Named executive creative director of international branding.

By Arti Patel

Hearst Magazines International (HMI) named Peter Yates its new executive creative director of international branding.

Yates, who has been HMI’s creative director since 2009, is set to expand his role to include greater involvement with product licensing, brand extensions and the creative direction for all the company’s many titles. HMI, a unit of Hearst Corp., publishes 285 magazines and 200 websites in 34 languages across 81 countries, including 61 editions of Cosmopolitan, 36 editions of Harper’s Bazaar, 28 editions of Esquire and 12 editions of Good Housekeeping.

The international brand extensions are under Yate’s purview, as well, and he will continue to work with the teams behind the international editions, helping to guide both the creative direction and visual strategy going forward.

Yates, who previously worked as the founding design director of Cargo magazine and design director at ESPN The Magazine, has helped guide the brand direction of various titles, says HMI senior vice president and editorial director Kim St. Clair Bodden.

“[He has been] elevating our presence and impact with readers worldwide [and] has developed strong relationships with our international editors around the world,” St. Clair Bodden adds.