Giving the March Boxscores a Touch of ‘Dash’

02/27/2012

Parade’s newspaper-distributed epicurean magazine celebrated its first anniversary in February, so Dash is now tracked in the monthlies. Plus, Teen Vogue’s March 2012 issue was affected by its Prom onsert moved up February. That issue’s differential was +34.78%.

MARCH 2012 MARCH 2011 % DIFF YTD 2012 YTD 2011 % of DIFF
DASH 7.30 7.00 4.29 23.76 x 16.30 45.77
TEEN VOGUE 94.62 104.94 PROM -9.83 156.43 150.80 3.73
TOTAL (152 magazines) 10,695.44 11,009.10 -2.85 23,733.59 25,263.35 -6.06
x = One more 2012 issue; PROM = Teen Vogue’s March 2011 issue included a Prom subscriber-only onsert with 17.85 ad pages