 |
|
|
|
|
|
FROM THE FRONTLINES :: STEVE SMITH
The Web Bowl  Speaking of multitasking Super Sunday is one of the most intense multiscreen days of the year, as three-quarters of onliners say they will consult the Web to get stats and related stories. ComScore found that most people will go online before the game or afterwards rather than during the game itself. But the good news for non-sports content providers is that while 17% say that they are looking for game day information, 16% are going to Web sites of the big advertisers for the game and getting ideas for parties and food. And with a very big push by marketers and others like the Firebrand.com site to get viewers to review on-air ads online, 13% of users say they will go to the Web to see the Super Bowl ads again. STATS from Sunday's game: According to comScore, GoDaddy.com was the big Web winner from the game; traffic to its site spiked 1564% when its on-air ad ran. The ad asked people to come to the site to view an ad Fox had rejected from the telecast. Budweiser came second with a spike of 503%. Overall, however, Akamia, which services half the Super Bowl advertisers, said that the tensions of the game itself kept people away from the Web, and traffic overall was now as impressive as in previous years. More Steve Smith
Steve Smith Archives COMMENTS
|
 Manager, Digital Media, NCC Media
PR Director, The Knot Inc. Online Digital Ad Sales Executive, eMedTV Media Jobs | Job Alerts | Post Your Resume min Social Networks
Join us on  Follow us on  White Papers
Get even smarter -- download a white paper today.
 Featured White Papers:All Content is Now Evergreen By nstein  Making the Move: Tips on How to Create Digitally-Optimized MagazinesBy Nxtbook Media Design ... more Whitepapers min Contests
min Press
 Twitter Best Practices for Media Companies
 Events Calendar
March 25, 2010 Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business Learn More April 7-8, 2010 The 3rd Annual Digital Media Measurement & Pricing Summit Learn More April 19-21, 2010 Ad-Tech Learn More |
.jpg)
Internet Sales Guidebook| Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
