 The typical monthly traffic at ALLURE.COM actually is rather demure, with 1.5 million page views and maybe 200,000 unique visitors. But when Britney Spears takes her clothes off, the eyeballs rushed in to the t une of 11 million page views/1 million unique visitors, and an August-versus-July differential of +633.41% PVs/+551.56% UVs.
The feature involved behind-the-scenes images of the Britney cover shoot for the September issue, which were more revealing than the print version, where founding editor-in- chief (March 1991) Linda Wells criticized Britney's erratic behavior (min, August 13, 2007). Just more fuel for the online hype, as, per CondéNet, Britney's "exposure" alone pulled in 5.5 million PVs/672,000 UVs. Thank you blogs, and thank you PEREZHILTON.COM.
Rodale's major health and lifestyle sites have been in growth mode throughout the year as the company focuses on digital. But the summer activity months have been especially good for MENSHEALTH.COM (+12.26% PVs, +42.74% UVs), WOMENSHEALTH.COM(+37.37%/+46.94%), and BESTLIFEONLINE.COM (+147.16%/+160.82%) with a high percentage gain off of low starting traffic. Hearst's ESQUIRE.COM (+69.42% PVs, +48.68% UVs) is starting to approach a 1 million audience share through franchises like Women We Love.
| AUGUST 2007 VERSUS JULY 2007 DIGITAL MEDIA BOXSCORES |
| Media Sites/Parent |
URL |
AUG PV |
JULY PV |
% Diff. |
AUG UV |
JULY UV |
% Diff. |
Source |
| All Recipes/Reader's Digest |
allrecipes.com |
118,482,135
|
122,211,187
|
-3.05
|
8,381,261
|
8,544,197
|
-1.91
|
Omniture
|
| Allure/CondéNet |
allure.com |
11,281,235
|
1,538,196
|
633.41
|
1,023,275
|
157,049
|
551.56
|
Visual Sciences
|
| Architectural Digest/CondéNet |
archdigest.com |
1,197,721
|
984,354
|
21.68
|
54,326
|
46,276
|
17.40
|
Visual Sciences
|
| Atlantic, The |
theatlantic.com |
6,122,834
|
5,998,609
|
2.07
|
1,217,645
|
984,131
|
23.73
|
Google
|
| Best Life/Rodale |
BestLifeOnline.com |
576,287
|
233,165
|
147.16
|
191,922
|
73,583
|
160.82
|
Coremetrics
|
| Better Homes and Gardens/Meredith |
bhg.com |
61,463,734
|
62,950,393
|
-2.36
|
3,850,236
|
4,053,035
|
-5.00
|
Omniture
|
| Bicycling/Rodale |
bicycling.com |
3,546,543
|
8,115,389
|
-56.30
|
322,348
|
1,119,084
|
-71.20
|
Coremetrics
|
| Blender/Dennis Publishing |
blender.com |
2,400,000
|
2,700,000
|
-11.11
|
544,566
|
547,000
|
-0.44
|
Omniture
|
| Brides/CondéNet |
brides.com |
31,577,690
|
33,941,510
|
-6.96
|
990,248
|
1,058,322
|
-6.43
|
Visual Sciences
|
| Budget Travel |
budgettravel.com |
1,866,163
|
2,093,637
|
-10.87
|
391,634
|
420,832
|
-6.94
|
Omniture
|
| Car and Driver/Hachette Filipacchi |
caranddriver.com |
41,312,946
|
33,166,385
|
24.56
|
1,924,583
|
1,991,945
|
-3.38
|
Webtrends
|
| Complex/Ekco |
complex.com |
1,538,668
|
1,427,250
|
7.81
|
257,265
|
252,579
|
1.86
|
Omniture
|
| Cookie/CondéNet |
cookie.com |
358,345
|
270,255
|
32.60
|
74,378
|
50,886
|
46.17
|
Visual Sciences
|
| Concierge/CondéNet |
concierge.com |
10,444,270
|
12,784,985
|
-18.31
|
1,764,075
|
1,960,326
|
-10.01
|
Visual Sciences
|
| CosmoGirl/Hearst |
CosmoGirl |
8,620,844
|
9,595,567
|
-10.16
|
623,257
|
563,905
|
10.53
|
Omniture
|
| Cosmopolitan/Hearst |
Cosmopolitan |
17,153,350
|
15,877,664
|
8.03
|
1,384,512
|
1,357,174
|
2.01
|
Omniture
|
| Country Living/Hearst |
Country Living |
967,198
|
1,008,719
|
-4.12
|
169,200
|
177,724
|
-4.80
|
Omniture
|
| Cycle World/Hachette Filipacchi |
cycleworld.com |
1,507,204
|
1,648,845
|
-8.59
|
165,305
|
201,684
|
-18.04
|
Webtrends
|
| Domino/CondéNet |
dominomag.com |
1,782,138
|
1,814,671
|
-1.79
|
140,886
|
113,389
|
24.25
|
Visual Sciences
|
| Dwell |
dwell.com |
755,960
|
760,012
|
-0.53
|
262,915
|
255,751
|
2.80
|
Clickability
|
| Elle/Hachette Filipacchi |
elle.com |
36,632,290
|
33,778,659
|
8.45
|
810,671
|
760,396
|
6.61
|
Webtrends
|
| Ellegirl/Hachette Filipacchi |
Ellegirl.com |
17,951,265
|
17,893,993
|
0.32
|
1,074,336
|
1,054,055
|
1.92
|
Webtrends
|
| Entertainment Weekly/Time Inc. |
ew.com |
34,613,729
|
28,204,608
|
22.72
|
1,866,000
|
1,394,000
|
33.86
|
|
| Entrepreneur |
entrepreneur.com |
48,241,669
|
31,592,369
|
52.70
|
4,013,450
|
3,462,675
|
15.91
|
Omniture
|
| Epicurious/CondéNet |
epicurious.com |
34,732,758
|
36,316,827
|
-4.36
|
2,619,751
|
2,459,839
|
6.50
|
Visual Sciences
|
| ESPN |
espn.com |
1,244,978,000
|
976,712,000
|
27.47
|
19,740,000
|
18,227,000
|
8.30
|
MediaMetrix
|
| Esquire/Hearst |
esquire.com |
3,469,648
|
2,047,993
|
69.42
|
801,282
|
538,935
|
48.68
|
Omniture
|
| Every Day With Rachael Ray |
rachaelraymag.com |
3,987,227
|
4,227,226
|
-5.68
|
502,042
|
573,956
|
-12.53
|
Omniture
|
| Fast Company/Mansueto Ventures |
fastcompany.com |
3,451,426
|
3,256,821
|
5.98
|
830,193
|
917,769
|
-9.54
|
Omniture
|
| Firehouse/Cygnus Business Media |
firehouse.com |
9,466,215
|
8,363,362
|
13.19
|
731,879
|
665,337
|
10.00
|
Hitbox
|
| Fitness/Meredith |
fitnessmagazine.com |
5,629,848
|
5,864,862
|
-4.01
|
565,131
|
648,308
|
-12.83
|
Omniture
|
| Food Network/Scripps Network |
foodnetwork.com |
195,786,000
|
203,529,000
|
-3.80
|
8,622,000
|
8,645,000
|
-0.27
|
|
| Glamour/CondéNet |
glamour.com |
7,657,032
|
8,355,033
|
-8.35
|
550,725
|
536,172
|
2.71
|
Visual Sciences
|
| Good Housekeeping/Hearst |
goodhousekeeping.com |
6,278,222
|
6,241,424
|
0.59
|
1,025,582
|
1,009,514
|
1.59
|
Omniture
|
| Golf Digest/CondéNet |
golfdigest.com |
4,880,000
|
4,400,000
|
10.91
|
389,470
|
310,000
|
25.64
|
Visual Sciences
|
| Golf for Women/ |
golfforwomen.com |
218,836
|
160,281
|
36.53
|
28,769
|
17,397
|
65.37
|
Visual Sciences
|
| Hallmark |
hallmark.com |
94,141,170
|
92,464,308
|
1.81
|
7,720,589
|
7,750,469
|
-0.39
|
Internal logs
|
| Harper's Bazaar/Hearst |
harpersbazaar.com |
378,691
|
175,610
|
115.64
|
82,507
|
60,130
|
37.21
|
Omniture
|
| HGTV/Scripps Network |
hgtv.com |
76,152,000
|
52,061,000
|
46.27
|
4,307,000
|
3,778,000
|
14.00
|
Nielsen
|
| House & Garden/ CondéNet |
houseandgarden.com |
560,313
|
472,810
|
18.51
|
65,400
|
57,889
|
12.97
|
Visual Sciences
|
| House Beautiful/Hearst |
housebeautiful.com |
396,128
|
301,594
|
31.34
|
78,669
|
62,291
|
26.29
|
Omniture
|
| Inc./Mansueto Ventures |
inc.com |
7,217,403
|
7,689,990
|
-6.15
|
622,931
|
635,705
|
-2.01
|
Omniture
|
| Industry Week/Penton Media |
industryweek.com |
241,143
|
270,916
|
-10.99
|
86,024
|
100,672
|
-14.55
|
Hitbox
|
| InStyle/Time Inc. |
instyle.com |
33,592,829
|
33,419,758
|
0.52
|
1,703,624
|
2,094,566
|
-18.66
|
Omniture
|
| Jane/CondeNet |
jane.com |
384,569
|
940,012
|
-59.09
|
80,752
|
225,131
|
-64.13
|
Visual Sciences
|
| Kiplinger |
kiplinger.com |
8,948,192
|
7,318,217
|
22.27
|
1,102,846
|
1,062,751
|
3.77
|
Omniture
|
| Ladies' Home Journal/Meredith |
lhj.com |
7,869,652
|
9,132,086
|
-13.82
|
972,563
|
1,125,849
|
-13.62
|
Omniture
|
| Lucky/CondéNet |
luckymag.com |
1,988,041
|
1,349,642
|
47.30
|
192,730
|
160,363
|
20.18
|
Visual Sciences
|
| Marie Claire/Hearst |
marieclaire.com |
2,234,796
|
1,877,368
|
19.04
|
363,518
|
315,093
|
15.37
|
Omniture
|
| Martha Stewart Living |
marthastewart.com |
30,052,534
|
29,461,306
|
2.01
|
2,115,065
|
1,960,260
|
7.90
|
Omniture
|
| Maxim/Dennis Publishing |
maxim.com |
70,000,000
|
68,000,000
|
2.94
|
4,372,303
|
3,828,246
|
14.21
|
Omniture
|
| Men's Health/Rodale |
menshealth.com |
20,753,798
|
18,487,110
|
12.26
|
2,451,245
|
1,717,293
|
42.74
|
Coremetrics
|
| Men's Style/CondéNet |
men.style.com |
27,896,971
|
37,942,444
|
-26.48
|
999,352
|
1,330,028
|
-24.86
|
Visual Sciences
|
| Men's Vogue/CondéNet |
mensvogue.com |
379,309
|
371,748
|
2.03
|
64,152
|
63,299
|
1.35
|
Visual Sciences
|
| New York Magazine |
nymag.com |
27,474,350
|
25,994,347
|
5.69
|
3,772,874
|
3,499,308
|
7.82
|
Omniture
|
| New Yorker, The/CondéNet |
newyorker.com |
5,433,278
|
4,909,834
|
10.66
|
1,045,989
|
1,033,315
|
1.23
|
Visual Sciences
|
| Nickelodeon |
nick.com |
430,199,616
|
500,380,112
|
-14.03
|
15,020,823
|
16,231,499
|
-7.46
|
Omniture
|
| Nickelodeon Jr. |
nickjr.com |
268,091,946
|
279,782,323
|
-4.18
|
8,177,171
|
8,675,720
|
-5.75
|
Omniture
|
| Organic Gardening/Rodale |
organicgardening.com |
429,609
|
298,887
|
43.74
|
83,410
|
99,712
|
-16.35
|
Webtrends
|
| Parade |
parade.com |
6,509,271
|
7,684,599
|
-15.29
|
502,294
|
593,739
|
-15.40
|
Hitbox
|
| Parenting/Bonnier |
parenting.com |
3,273,024
|
2,825,462
|
15.84
|
514,013
|
428,502
|
19.96
|
Omniture
|
| Parents/Meredith |
parents.com |
19,990,000
|
10,377,640
|
92.63
|
2,036,000
|
1,163,298
|
75.02
|
Omniture
|
| PC World/IDG |
pcworld.com |
31,407,192
|
35,363,109
|
-11.19
|
2,764,000
|
2,930,000
|
-5.67
|
Hitbox
|
| People/Time Inc. |
people.com |
455,000,000
|
656,000,000
|
-30.64
|
6,700,000
|
17,900,000
|
-62.57
|
Omniture
|
| People Espanol/Time Inc. |
peopleenespanol.com |
9,999,560
|
9,501,512
|
5.24
|
459,537
|
577,159
|
-20.38
|
Omniture
|
| Popular Mechanics/Hearst |
popularmechanics.com |
5,152,025
|
5,383,497
|
-4.30
|
1,409,185
|
1,598,146
|
-11.82
|
Omniture
|
| Popular Photography/Hachette |
popphoto.com |
9,342,075
|
11,213,516
|
-16.69
|
720,142
|
714,344
|
0.81
|
Webtrends
|
| Popular Science/Bonnier |
popsci.com |
5,715,450
|
4,863,421
|
17.52
|
703,440
|
525,073
|
33.97
|
Omniture
|
| Premiere/Hachette Filipacchi |
premiere.com |
4,656,042
|
2,174,785
|
114.09
|
260,314
|
196,171
|
32.70
|
Webtrends
|
| Prevention/Rodale |
prevention.com |
7,918,108
|
9,997,143
|
-20.80
|
1,207,197
|
1,766,271
|
-31.65
|
Coremetrics
|
| Quick & Simple/Hearst |
quickandsimple.com |
2,333,325
|
2,573,845
|
-9.34
|
162,758
|
194,346
|
-16.25
|
Google
|
| Reader's Digest |
rd.com |
5,396,294
|
5,188,523
|
4.00
|
1,012,812
|
1,015,121
|
-0.23
|
Omniture
|
| Redbook/Hearst |
redbookmag.com |
4,446,129
|
5,036,825
|
-11.73
|
620,211
|
797,562
|
-22.24
|
Omniture
|
| Road & Track/Hachette Filipacchi |
roadandtrack.com |
11,872,622
|
4,643,363
|
155.69
|
631,798
|
563,720
|
12.08
|
Webtrends
|
| Runner's World/Rodale |
runnersworld.com |
12,368,847
|
11,650,338
|
6.17
|
751,178
|
703,944
|
6.71
|
Coremetrics
|
| Running Times/Rodale |
runningtimes.com |
1,031,818
|
1,141,176
|
-9.58
|
116,538
|
108,483
|
7.43
|
Webtrends
|
| Scholastic/ |
scholastic.com |
39,170,140
|
27,336,936
|
43.29
|
3,649,756
|
3,271,787
|
11.55
|
Omniture
|
| Scientific American |
sciam.com |
4,049,197
|
3,885,499
|
4.21
|
1,238,733
|
1,233,110
|
0.46
|
Omniture
|
| Self/CondéNet |
self.com |
5,013,921
|
4,228,617
|
18.57
|
405,253
|
349,674
|
15.89
|
Visual Sciences
|
| Seventeen/Hearst |
seventeen.com |
24,065,342
|
25,765,535
|
-6.60
|
1,265,371
|
1,388,468
|
-8.87
|
Omniture
|
| Slate/WPNI |
slate.com |
69,677,089
|
72,460,401
|
-3.84
|
10,353,471
|
9,455,326
|
9.50
|
Omniture
|
| Sound & Vision/Hachette Filipacchi |
soundandvision.com |
2,464,586
|
2,361,366
|
4.37
|
192,239
|
182,233
|
5.49
|
Webtrends
|
| Spa Finder |
spafinder.com |
2,365,783
|
2,454,137
|
-3.60
|
283,962
|
272,305
|
4.28
|
Hitbox
|
| Sporting News |
sportingnews.com |
12,804,719
|
10,853,669
|
17.98
|
1,778,545
|
1,492,902
|
19.13
|
Omniture
|
| Sports Illustrated/Time Inc. |
SI.com |
198,000,000
|
191,985,000
|
3.13
|
6,535,000
|
6,369,000
|
2.61
|
Omniture
|
| Stuff/Dennis Publishing |
stuffmagazine.com |
9,733,705
|
11,110,000
|
-12.39
|
725,000
|
884,274
|
-18.01
|
Omniture
|
| Style/CondéNet |
style.com |
87,070,435
|
112,668,499
|
-22.72
|
1,598,873
|
2,068,964
|
-22.72
|
Visual Sciences
|
| Teen/Hearst |
teenmag.com |
1,610,276
|
1,423,262
|
13.14
|
230,314
|
160,133
|
43.83
|
Omniture
|
| Teen Vogue/CondéNet |
teenvogue.com |
8,133,408
|
6,983,356
|
16.47
|
338,313
|
260,997
|
29.62
|
Visual Sciences
|
| This Old House/Time Inc. |
thisoldhouse.com |
11,306,045
|
8,576,950
|
31.82
|
1,200,374
|
989,089
|
21.36
|
Omniture
|
| Time/Time Inc. |
time.com |
----
|
57,633,000
|
---
|
---
|
4,200,000
|
---
|
Nielsen
|
| Town & Country/Hearst |
townandcountrymag.com |
51,552
|
62,262
|
-17.20
|
24,903
|
30,929
|
-19.48
|
Omniture
|
| TV Guide |
tvguide.com |
61,208,572
|
61,466,554
|
-0.42
|
6,999,677
|
6,637,897
|
5.45
|
Webtrends
|
| US News Online |
usnews.com |
31,721,751
|
20,096,121
|
57.85
|
3,413,273
|
2,311,784
|
47.65
|
Omniture
|
| Vanity Fair/CondéNet |
vanityfair.com |
3,382,663
|
3,013,040
|
12.27
|
509,706
|
560,160
|
-9.01
|
Visual Sciences
|
| Weekly Standard |
weeklystandard.com |
5,353,178
|
5,258,325
|
1.80
|
1,900,556
|
1,829,800
|
3.87
|
Urchin/Google
|
| Wired/CondéNet |
wired.com |
20,460,792
|
19,460,408
|
5.14
|
5,507,719
|
4,926,852
|
11.79
|
Visual Sciences
|
| Woman's Day/Hachette Filipacchi |
womansday.com |
39,976,495
|
33,399,129
|
19.69
|
1,002,634
|
881,289
|
13.77
|
Webtrends
|
| Women's Health/Rodale |
womenshealth.com |
5,113,928
|
3,722,790
|
37.37
|
384,577
|
261,715
|
46.94
|
Coremetrics
|
| YM/CondéNet |
ym.com |
5,724,197
|
5,969,536
|
-4.11
|
101,150
|
102,083
|
-0.91
|
Visual Sciences
|
Steve Smith Archives
|
