 Summer Web traffic has become more uneven and unpredictable than the "holiday hiatus" stereotype from just a few years ago. Today, with the Web truly woven into every lifestyle and a reference point for every activity, traffic patterns have more to do with what people need to know during a given season than it does with their proximity to a screen. To wit, Rodale's BICYCLING.COM (+136.14% page views, +194.43% unique visitors versus June) went ballistic in the Tour de France-aided July, while RUNNERSWORLD.COM (+12.01% PVs, +5.83% UVs) did a summer sprint and Hachette's CYCLEWORLD.COM (+34.51%/+28.95%) found a new gear.
As we reported August 6 in Hearst Digital Media vp/general manager Chuck Cordray relaunching Hearst brands online after they left the iVillage fold, he was focusing then on the emerging "time spent" metric with more video content and other community tools for deepening engagement. But the books seem to be thriving on their own under the traditional metrics as well, with COSMOPOLITAN.COM (+26.97% PVs, +29.75% UVs) touching 1.3 million users. GOODHOUSEKEEPING.COM (+73.09%/+61.90%) surpassed 1 million with a novel front-page design that uses homey framed images as a top-line interface into a trove of tips and how-tos.
CondéNet sites also fared well in July, driven by editorial as much as seasonality. ARCHDIGEST.COM (+35.80%/+5.79%) has been in a growth mode for months, but July's Top 100 Architects feature drove traffic. And CONCIERGE.COM (+9.88%/-4.85%) racked up the page views with a World's Sexiest Beaches feature. Also: Meredith's PARENTS.COM (+224.47%/ +208.88%) surged in part due to the ParentsTV video channel.
| JULY 2007 VERSUS JUNE 2007 DIGITAL MEDIA BOXSCORES |
| Media Sites/Parent |
URL |
JULY PV |
JUNE PV |
% Diff. |
JULY UV |
JUNE UV |
% Diff. |
Source |
| Allure/CondéNet |
allure.com |
1,538,196
|
1,622,099
|
-5.17
|
157,049
|
155,456
|
1.02
|
Visual Sciences
|
| American Baby/Meredith |
Americanbaby.com |
7,057,327
|
18,422,711
|
-61.69
|
739,723
|
1,635,557
|
-54.77
|
Omniture
|
| Architectural Digest/CondéNet |
archdigest.com |
984,354
|
724,830
|
35.80
|
46,276
|
43,743
|
5.79
|
Visual Sciences
|
| Atlantic, The |
theatlantic.com |
5,998,609
|
5,265,079
|
13.93
|
984,131
|
965,682
|
1.91
|
Google
|
| Best Life/Rodale |
BestLifeOnline.com |
233,165
|
314,078
|
-25.76
|
73,583
|
133,204
|
-44.76
|
Coremetrics
|
| Better Homes and Gardens/Meredith |
bhg.com |
62,950,393
|
67,655,049
|
-6.95
|
4,053,035
|
4,669,398
|
-13.20
|
Omniture
|
| Bicycling/Rodale |
bicycling.com |
8,115,389
|
3,436,692
|
136.14
|
1,119,084
|
381,385
|
193.43
|
Coremetrics
|
| Blender/Dennis Publishing |
blender.com |
2,700,000
|
2,211,641
|
22.08
|
547,000
|
462,134
|
18.36
|
Omniture
|
| Brides/CondéNet |
brides.com |
33,941,510
|
31,340,119
|
8.30
|
1,058,322
|
1,003,987
|
5.41
|
Visual Sciences
|
| Car and Driver/Hachette Filipacchi |
caranddriver.com |
33,166,385
|
21,109,455
|
57.12
|
1,991,945
|
1,740,399
|
14.45
|
Webtrends
|
| Cookie/CondéNet |
cookie.com |
270,255
|
301,133
|
-10.25
|
50,886
|
56,374
|
-9.73
|
Visual Sciences
|
| Concierge/CondéNet |
concierge.com |
12,784,985
|
11,635,488
|
9.88
|
1,960,326
|
2,060,314
|
-4.85
|
Visual Sciences
|
| CosmoGirl/Hearst |
CosmoGirl |
9,595,567
|
7,684,489
|
24.87
|
563,905
|
562,904
|
0.18
|
Omniture
|
| Cosmopolitan/Hearst |
Cosmopolitan |
15,877,664
|
12,504,765
|
26.97
|
1,357,174
|
1,045,991
|
29.75
|
Omniture
|
| Country Living/Hearst |
Country Living |
1,008,719
|
1,371,037
|
-26.43
|
177,724
|
226,303
|
-21.47
|
Omniture
|
| Cycle World/Hachette Filipacchi |
cycleworld.com |
1,648,845
|
1,225,841
|
34.51
|
201,684
|
156,408
|
28.95
|
Webtrends
|
| Domino/CondéNet |
dominomag.com |
1,814,671
|
1,861,552
|
-2.52
|
113,389
|
124,593
|
-8.99
|
Visual Sciences
|
| Dwell |
dwell.com |
760,012
|
653,480
|
16.30
|
255,751
|
219,467
|
16.53
|
Clickability
|
| Elle/Hachette Filipacchi |
elle.com |
33,778,659
|
18,206,428
|
85.53
|
760,396
|
663,157
|
14.66
|
Webtrends
|
| Ellegirl/Hachette Filipacchi |
Ellegirl.com |
17,893,993
|
18,739,968
|
-4.51
|
1,054,055
|
1,274,341
|
-17.29
|
Webtrends
|
| Entertainment Weekly/Time Inc. |
ew.com |
28,204,608
|
34,998,542
|
-19.41
|
1,394,000
|
1,694,000
|
-17.71
|
|
| Entrepreneur |
entrepreneur.com |
31,592,369
|
56,224,314
|
-43.81
|
3,462,675
|
4,393,458
|
-21.19
|
Omniture
|
| Epicurious/CondéNet |
epicurious.com |
36,316,827
|
31,515,793
|
15.23
|
2,459,839
|
2,095,739
|
17.37
|
Visual Sciences
|
| ESPN |
espn.com |
976,712,000
|
948,386,000
|
2.99
|
18,227,000
|
17,742,000
|
2.73
|
MediaMetrix
|
| Esquire/Hearst |
esquire.com |
2,047,993
|
2,025,858
|
1.09
|
538,935
|
459,447
|
17.30
|
Omniture
|
| Every Day With Rachael Ray |
rachaelraymag.com |
4,227,226
|
4,733,479
|
-10.70
|
573,956
|
543,371
|
5.63
|
Omniture
|
| Fast Company/Mansueto Ventures |
fastcompany.com |
3,256,821
|
3,684,765
|
-11.61
|
917,769
|
968,879
|
-5.28
|
Omniture
|
| Firehouse/Cygnus Business Media |
firehouse.com |
8,363,362
|
10,933,956
|
-23.51
|
665,337
|
713,625
|
-6.77
|
Hitbox
|
| Fitness/Meredith |
fitnessmagazine.com |
5,864,862
|
5,445,626
|
7.70
|
648,308
|
583,223
|
11.16
|
Omniture
|
| Food Network/Scripps Network |
foodnetwork.com |
203,529,000
|
192,532,000
|
5.71
|
8,645,000
|
6,963,000
|
24.16
|
|
| Glamour/CondéNet |
glamour.com |
8,355,033
|
8,171,495
|
2.25
|
536,172
|
429,800
|
24.75
|
Visual Sciences
|
| Good Housekeeping/Hearst |
goodhousekeeping.com |
6,241,424
|
3,605,831
|
73.09
|
1,009,514
|
623,526
|
61.90
|
Omniture
|
| Golf for Women/ |
golfforwomen.com |
160,281
|
31,587
|
407.43
|
17,397
|
4,863
|
257.74
|
Visual Sciences
|
| Hallmark |
hallmark.com |
92,464,308
|
96,509,094
|
-4.19
|
7,750,469
|
8,573,130
|
-9.60
|
Internal logs
|
| Harper's Bazaar/Hearst |
harpersbazaar.com |
175,610
|
147,797
|
18.82
|
60,130
|
47,272
|
27.20
|
Omniture
|
| HGTV/Scripps Network |
hgtv.com |
52,061,000
|
69,227,000
|
-24.80
|
3,778,000
|
4,862,000
|
-22.30
|
Nielsen
|
| House & Garden/ CondéNet |
houseandgarden.com |
472,810
|
393,607
|
20.12
|
57,889
|
61,518
|
-5.90
|
Visual Sciences
|
| House Beautiful/Hearst |
housebeautiful.com |
301,594
|
290,604
|
3.78
|
62,291
|
67,935
|
-8.31
|
Omniture
|
| Inc./Mansueto Ventures |
inc.com |
7,689,990
|
4,290,573
|
79.23
|
635,705
|
468,162
|
35.79
|
Omniture
|
| Industry Week/Penton Media |
industryweek.com |
270,916
|
336,098
|
-19.39
|
100,672
|
131,994
|
-23.73
|
Hitbox
|
| InStyle/Time Inc. |
instyle.com |
33,419,758
|
31,586,147
|
5.81
|
2,094,566
|
1,611,389
|
29.99
|
Omniture
|
| Jane/CondeNet |
jane.com |
940,012
|
623,135
|
50.85
|
225,131
|
106,768
|
110.86
|
Visual Sciences
|
| Kiplinger |
kiplinger.com |
7,318,217
|
6,063,336
|
20.70
|
1,062,751
|
943,163
|
12.68
|
Omniture
|
| Ladies' Home Journal/Meredith |
lhj.com |
9,132,086
|
8,040,642
|
13.57
|
1,125,849
|
1,113,814
|
1.08
|
Omniture
|
| Lucky/CondéNet |
luckymag.com |
1,349,642
|
1,240,189
|
8.83
|
160,363
|
160,347
|
0.01
|
Visual Sciences
|
| Marie Claire/Hearst |
marieclaire.com |
1,877,368
|
2,280,450
|
-17.68
|
315,093
|
381,370
|
-17.38
|
Omniture
|
| Martha Stewart Living |
marthastewart.com |
29,461,306
|
30,430,091
|
-3.18
|
1,960,260
|
1,915,453
|
2.34
|
Omniture
|
| Maxim/Dennis Publishing |
maxim.com |
68,000,000
|
71,220,896
|
-4.52
|
3,828,246
|
3,865,114
|
-0.95
|
Omniture
|
| Men's Health/Rodale |
menshealth.com |
18,487,110
|
18,436,829
|
0.27
|
1,717,293
|
1,704,960
|
0.72
|
Coremetrics
|
| Men's Style/CondéNet |
men.style.com |
37,942,444
|
34,833,266
|
8.93
|
1,330,028
|
1,071,882
|
24.08
|
Visual Sciences
|
| Men's Vogue/CondéNet |
mensvogue.com |
371,748
|
344,531
|
7.90
|
63,299
|
74,241
|
-14.74
|
Visual Sciences
|
| New York Magazine |
nymag.com |
25,994,347
|
27,410,752
|
-5.17
|
3,499,308
|
3,449,840
|
1.43
|
Omniture
|
| New Yorker, The/CondéNet |
newyorker.com |
4,909,834
|
4,892,816
|
0.35
|
1,033,315
|
1,059,909
|
-2.51
|
Visual Sciences
|
| Nickelodeon |
nick.com |
500,380,112
|
429,706,070
|
16.45
|
16,231,499
|
14,817,913
|
9.54
|
Omniture
|
| Nickelodeon Jr. |
nickjr.com |
279,782,323
|
256,241,491
|
9.19
|
8,675,720
|
8,131,649
|
6.69
|
Omniture
|
| Organic Gardening/Rodale |
organicgardening.com |
298,887
|
318,561
|
-6.18
|
99,712
|
126,470
|
-21.16
|
Webtrends
|
| Parade |
parade.com |
7,684,599
|
5,609,322
|
37.00
|
593,739
|
519,969
|
14.19
|
Hitbox
|
| Parenting/Bonnier |
parenting.com |
2,825,462
|
2,626,106
|
7.59
|
428,502
|
363,900
|
17.75
|
Omniture
|
| Parents/Meredith |
parents.com |
10,377,640
|
3,198,327
|
224.47
|
1,163,298
|
376,617
|
208.88
|
Omniture
|
| PC World/IDG |
pcworld.com |
35,363,109
|
27,073,288
|
30.62
|
2,930,000
|
2,350,000
|
24.68
|
Hitbox
|
| People/Time Inc. |
people.com |
656,000,000
|
642,000,000
|
2.18
|
17,900,000
|
17,700,000
|
1.13
|
Omniture
|
| Popular Mechanics/Hearst |
popularmechanics.com |
5,383,497
|
6,042,558
|
-10.91
|
1,598,146
|
1,937,165
|
-17.50
|
Omniture
|
| Popular Photography/Hachette |
popphoto.com |
11,213,516
|
7,327,029
|
53.04
|
714,344
|
637,125
|
12.12
|
Webtrends
|
| Popular Science/Bonnier |
popsci.com |
3,175,875
|
2,918,397
|
8.82
|
525,073
|
599,332
|
-12.39
|
Omniture
|
| Premiere/Hachette Filipacchi |
premiere.com |
2,174,785
|
2,820,594
|
-22.90
|
196,171
|
278,803
|
-29.64
|
Webtrends
|
| Prevention/Rodale |
prevention.com |
9,997,143
|
11,240,388
|
-11.06
|
1,766,271
|
1,700,695
|
3.86
|
Coremetrics
|
| Quick & Simple/Hearst |
quickandsimple.com |
2,573,845
|
3,048,284
|
-15.56
|
194,346
|
232,280
|
-16.33
|
Google
|
| Reader's Digest |
rd.com |
5,188,523
|
4,850,703
|
6.96
|
1,015,121
|
955,535
|
6.24
|
Omniture
|
| Redbook/Hearst |
redbookmag.com |
5,036,825
|
3,365,764
|
49.65
|
797,562
|
493,802
|
61.51
|
Omniture
|
| Road & Track/Hachette Filipacchi |
roadandtrack.com |
4,643,363
|
3,899,862
|
19.06
|
563,720
|
576,366
|
-2.19
|
Webtrends
|
| Runner's World/Rodale |
runnersworld.com |
11,650,338
|
10,400,806
|
12.01
|
703,944
|
665,148
|
5.83
|
Coremetrics
|
| Scientific American |
sciam.com |
3,885,499
|
3,890,856
|
-0.14
|
1,233,110
|
1,236,574
|
-0.28
|
Omniture
|
| Self/CondéNet |
self.com |
4,228,617
|
5,736,141
|
-26.28
|
349,674
|
342,038
|
2.23
|
Visual Sciences
|
| Seventeen/Hearst |
seventeen.com |
25,765,535
|
23,148,414
|
11.31
|
1,388,468
|
1,560,149
|
-11.00
|
Omniture
|
| Slate/WPNI |
slate.com |
72,460,401
|
64,456,634
|
12.42
|
9,455,326
|
8,150,870
|
16.00
|
Omniture
|
| Sound & Vision/Hachette Filipacchi |
soundandvision.com |
2,361,366
|
1,660,747
|
42.19
|
182,233
|
157,575
|
15.65
|
Webtrends
|
| Sporting News |
sportingnews.com |
10,853,669
|
10,876,223
|
-0.21
|
1,492,902
|
1,435,737
|
3.98
|
Omniture
|
| Sports Illustrated/Time Inc. |
SI.com |
191,985,000
|
213,680,000
|
-10.15
|
6,369,000
|
6,116,000
|
4.14
|
Omniture
|
| Stuff/Dennis Publishing |
stuffmagazine.com |
11,110,000
|
10,263,826
|
8.24
|
884,274
|
800,910
|
10.41
|
Omniture
|
| Style/CondéNet |
style.com |
112,668,499
|
87,615,654
|
28.59
|
2,068,964
|
1,381,361
|
49.78
|
Visual Sciences
|
| Teen/Hearst |
teenmag.com |
1,423,262
|
1,238,478
|
14.92
|
160,133
|
155,919
|
2.70
|
Omniture
|
| Teen Vogue/CondéNet |
teenvogue.com |
6,983,356
|
6,421,367
|
8.75
|
260,997
|
243,949
|
6.99
|
Visual Sciences
|
| This Old House/Time Inc. |
thisoldhouse.com |
8,576,950
|
11,079,045
|
-22.58
|
989,089
|
1,078,096
|
-8.26
|
Omniture
|
| Time/Time Inc. |
time.com |
57,633,000
|
54,405,000
|
5.93
|
4,200,000
|
3,800,000
|
10.53
|
Nielsen
|
| Town & Country/Hearst |
townandcountrymag.com |
62,262
|
55,638
|
11.91
|
30,929
|
25,744
|
20.14
|
Omniture
|
| TV Guide |
tvguide.com |
61,466,554
|
60,156,178
|
2.18
|
6,637,897
|
6,260,589
|
6.03
|
Webtrends
|
| US News Online |
usnews.com |
20,096,121
|
17,726,607
|
13.37
|
2,311,784
|
2,214,445
|
4.40
|
Omniture
|
| Vanity Fair/CondéNet |
vanityfair.com |
3,013,040
|
4,444,819
|
-32.21
|
560,160
|
487,687
|
14.86
|
Visual Sciences
|
| Weekly Standard |
weeklystandard.com |
5,258,325
|
4,813,089
|
9.25
|
1,829,800
|
1,622,820
|
12.75
|
Urchin/Google
|
| Wired/CondéNet |
wired.com |
19,460,408
|
21,851,963
|
-10.94
|
4,926,852
|
5,262,671
|
-6.38
|
Visual Sciences
|
| Woman's Day/Hachette Filipacchi |
womansday.com |
33,399,129
|
23,273,329
|
43.51
|
881,289
|
804,032
|
9.61
|
Webtrends
|
| Women's Health/Rodale |
womenshealth.com |
3,722,790
|
4,118,652
|
-9.61
|
261,715
|
317,071
|
-17.46
|
Coremetrics
|
| YM/CondéNet |
ym.com |
5,969,536
|
5,785,435
|
3.18
|
102,083
|
104,036
|
-1.88
|
Visual Sciences
|
|
PV = Page Views: Total page requests served from the site for the month and generally received from internal logs or third-party audit; NEW = Sites new to chart; UV = Unique Visitors: Unduplicated audience coming to the site this month, often retrieved from third-party-panel-based measurement services;
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Steve Smith Archives
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