Green on ABM Agenda

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At Work, At Home, in the Books

B2B media CEOs, executives, vendors and partners that attended the American Business Media Top Management Meeting this week were not disappointed with the shmooze-fest + programming in 2007. Much attention was paid during the day sessions to social networking, online programs, event marketing, and other current topics of interest to B2B publishers and CEOs. But the most revolutionary and original bit of content came during the Tuesday morning remarks of ABM president and CEO Gordon Hughes. He gave about 10 minutes at the end of his report to letting ABM's top executive members know what the organization's stance is on green/environmental issues.

Hughes all but implored the gathered CEOs to do three things.

1. Personal environmental awareness and conservation. While moving the needle on global warming and community beauty takes more than just recycling cans and bottles and taking canvas bags to the supermarket, developing an ethic of awareness, personal accountability, and conservation at home makes it easier to take a saving attitude to work.

2. Company environmental awareness. B2B media is an industry that uses a huge amount of natural resources: from trees for paper to petroleum for ink and distribution. But that's not all; for example, tradeshows are fantastically wasteful enterprises. Being such a resource-hungry enterprise, B2B media companies have ample opportunities to reduce waste, from recycled paper to soy-based ink. More on this later.

3. Use our editorial products to encourage environmental awareness in the industries we serve. This was the first suggestion that Hughes made, and, by far, the most intriguing and revolutionary. But two questions need to be answered. First, why? Second, can a group of publishing-side executives steer the editorial mandates of publications, and, if so, how?

This week's issue will get you thinking not only about how your businesses can make a positive societal impact in your communities and in the world, but also (and more importantly for our purposes) about how to make a difference to the bottom lines of the industries we serve and of our own businesses.

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