Adweek Group up in 2007, Way up in Aug

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Nielsen's Adweek group (Adweek, Brandweek, Mediaweek) is up 1.9% year-to-date in ad pages (from 1,615.54 in 2006 to 1,646.34 in 2007). Helping is the month of August, where two supplements totaling nine pages helped contribute to high double digit and, in the cases of Adweek and Brandweek, triple digit increases month over month.

Meanwhile, the biggest book in the category, Crain's Advertising Age, a direct rival to the Adweek publications, had a tough August, down 37.42% in ad pages. The reason is that Ad Age's 40 Under 40 special supplement didn't run this year in August, but in July. July numbers for Ad Age were down, too, though, in the 12% range. Overall, however, production in 2007 has been unaffected, as the book is up 7.59% in ad pages year-to-date. Meanwhile, the other, smaller, Crain's marketing/media book, BtoB Magazine, is down 12.99% in ad pages year-to-date, and 41.83% in August.

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