 |
   |
Visit min's sister site:  |
|
|
|
|
STEVE COHN
There Is no 'Tomorrowland' For Disney Adventures  The 1990 launch was the first for Disney's Buena Vista Magazines unit (FamilyFun and Wondertime followed), and the 1.2 million circulation DA stood out for being "dual audience tween," with boys attracted to comic-book "condensations" of such hit Disney movies as Aladdin, Hercules, and Tarzan. But in 2007, the Internet changed the dynamic, and BVM's announced November 2007 closure of DA follows that--by other publishers--of Ellegirl, Nick Jr, and Teen People. Disney will remain in "kids" print with SIPs (special-interest publications ) Disney Fairies, Disney Pirates, Disney Princess and Power Rangers, and if High School Musical is the smash that everyone predicts, it will have an SIP, too.Notable DA alumni... Founding publisher Lynn Lehmkuhl (now at Newspaper National Network), and early-1990s successor Nina Lawrence (now W publisher). COMMENTS
|
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
EventsBest of the Web, April 3, 2012 min's Sales Executive of the Year Awards min Press
 Events Calendar
min's Best of the Web Awards |
.jpg)
Internet Sales Guidebook| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
