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STEVE COHN

Group Publishers' First-Half Ad Pages Are In A 17-Up/15-Down Lead.

Result is not surprising given the overall fractional ad-page differentials (monthlies were +1.74% through June). Dennis Publishing's name change to Alpha Media Group puts Blender/Maxim and the since-folded Stuff on top alphabetically, but not so numerically, with a -2.73%. Best percentage was produced by Bauer Publishing's +23.28%; 2006 group champ Martha Stewart Living Omnimedia was an impressive +10.21%.

GROUP PUBLISHERS' JANUARY-JUNE 2007-VERSUS-2006 AD-PAGE REVIEW
ALPHA MEDIA GROUP (Ex-Dennis Publishing)
Title

Ad Pages '07

Ad Pages '06

% Change

Blender
305.12
304.71
0.13

Maxim

381.00
391.10
-2.58

Stuff (PIB) (folded, 11/07 )

293.70
311.39
-5.68

Total Ad Pages

979.82
1,007.20
-2.72
AMERICAN EXPRESS PUBLISHING CORP.*
Title

Ad Pages '07

Ad Pages '06

% Change

Departures
438.63
459.02
-4.44

Executive Travel Skyguide (PIB)

94.14
123.48
-23.76

Food & Wine

611.08
574.64
6.34

Travel + Leisure

772.96
926.34
-16.56

Travel + Leisure Golf

218.10
219.74
-0.75

Total Ad Pages

2,134.91
2,303.22
-7.31
*= AmEx Publishing business operations managed by Time Inc.
AMERICAN MEDIA INC. (entertainment magazines)
Title

Ad Pages '07

Ad Pages '06

% Change

Country Weekly
394.69
390.15
1.16

National Enquirer

466.40
437.08
6.71

Star

621.34
484.76
28.17

Total Ad Pages

1,482.43
1,311.99
12.99
(Ex-Weider Publications)
Title

Ad Pages '07

Ad Pages '06

% Change

Fit Pregnancy
279.16
265.40
5.18

Flex

1,138.71
1,186.23
-4.01

Men's Fitness

452.33
366.52
23.41

Muscle & Fitness

937.12
991.38
-5.47

Natural Health

267.78
237.73
12.64

Shape

745.12
654.81
13.79

Total Weider Ad Pages

3,820.22
3,702.07
3.19

Grand Total (AMI)

5,302.65
5,014.06
5.76
BAUER PUBLISHING
Title

Ad Pages '07

Ad Pages '06

% Change

InTouch
514.53
395.19
30.20

J-14

111.90
94.44
18.49

First For Women

324.95
297.09
9.38

Life & Style Weekly

321.52
211.77
51.83

M

93.91
77.29
21.50

Twist

99.41
79.46
25.11

Woman's World

181.64
181.49
0.08

Total Ad Pages

1,647.86
1,336.73
23.28
BONNIER CORP. (Ex-Time4media/Parenting Group)
Title

Ad Pages '07

Ad Pages '06

% Change

Baby Talk
230.92
269.02
-14.16

Field & Stream

257.48
250.23
2.90

Garden Design

141.99
159.96
-11.23

Motor Boating (PIB)

385.02
394.56
-2.42

Outdoor Life

210.58
191.23
10.12

Parenting

427.79
545.40
-21.56

Popular Science

327.37
318.56
2.77

SaltWater Sportsman

495.82
538.52
-7.93

Saveur

161.63
186.26
-13.22

Ski (PIB)

150.88
214.94
-29.80

Skiing (PIB)

90.23
126.91
-28.90

Yachting (PIB)

1,151.57
1,083.20
6.31

Total Time4 Media

4,031.28
4,278.79
-5.78
BRANT PUBLICATIONS
Title

Ad Pages '07

Ad Pages '06

% Change

Antiques, The Magazine
490.50
515.50
-4.85

Art in America

629.00
562.50
11.82

Interview

422.50
399.17
5.84

Total Ad Pages

1,542.00
1,477.17
4.39
BUENA VISTA PUBLISHING (Disney Magazines)
Title

Ad Pages '07

Ad Pages '06

% Change

Disney Adventures
101.12
96.01
5.32

ESPN MagazineH

686.43
659.67
4.06

Family Fun (PIB)

326.71
317.25
2.98

Total Ad Pages

1,114.26
1,072.93
3.85
H = with Hearst Magazines
COND… NAST (includes former Fairchild/Golf Digest Cos. magazines)
Title

Ad Pages '07

Ad Pages '06

% Change

Allure
787.75
686.21
14.80

Architectural Digest

786.10
855.35
-8.10

Bon Appétit

445.22
415.95
7.04

Bride's

1,476.54
1,532.96
-3.68

Condé Nast Traveler

781.99
756.30
3.40

Cookie

222.71
152.10
46.42

Details

544.49
493.80
10.27

Domino

304.55
290.10
4.98

Elegant Bride

293.44
259.97
12.87

Gentlemen's Quarterly

702.27
671.40
4.60

Glamour

937.19
825.06
13.59

Golf Digest

782.65
779.76
0.37

Golf for Women

280.95
294.05
-4.46

Golf World

756.78
681.55
11.04

Gourmet

570.50
584.58
-2.41

House & Garden

433.61
432.28
0.31

Jane (folded August 2007)

282.30
235.09
20.08

Lucky

822.34
776.00
5.97

Men's Vogue@

248.85
109.06
128.18

Modern Bride

1,137.67
1,173.77
-3.08

New Yorker, The

833.61
833.54
0.01

Self

650.12
596.62
8.97

Teen Vogue

495.39
486.24
1.88

Vanity Fair

919.78
793.17
15.96

Vogue

1,322.43
1,253.68
5.48

W

892.04
821.64
8.57

Wired

513.19
509.14
0.80

CN Ad Pages

17,975.61
17,190.31
4.57
Title

Ad Pages '07

Ad Pages '06

% Change

Parade
347.99
334.56
4.01

Total CN Ad Pages

18,323.60
17,524.87
4.56
@ = Not counted in group tally
ECONOMIST NEWSPAPER GROUP
Title

Ad Pages '07

Ad Pages '06

% Change

Economist, The (PIB)
1,206.00
1,099.00
9.74

Roll Call

1452.81
1,266.94
14.67

Total Ad Pages

2,658.81
2,365.94
12.38
EMMIS PUBLISHING
Title

Ad Pages '07

Ad Pages '06

% Change

Cincinnati
648.93
656.65
-1.18

Indianapolis Monthly

864.00
866.00
-0.23

Los Angeles

992.00
868.00
14.29

Texas Monthly (PIB)

1,116.54
1,089.13
2.52

Total Ad Pages

3,621.47
3,479.78
4.07
HACHETTE FILIPACCHI MEDIA U.S.
Title

Ad Pages '07

Ad Pages '06

% Change

American Photo
167.17
135.11
23.73

Boating

645.60
669.58
-3.58

Car and Driver

522.34
519.66
0.52

Cycle World

526.78
480.50
9.63

Elle

1,103.85
1,012.12
9.06

Elle Décor (PIB)

565.89
462.44
22.37

Flying

328.63
350.72
-6.30

Home (PIB)

298.95
319.66
-6.48

Metropolitan Home

476.13
402.55
18.28

Premiere (folded, 4/07)

137.83
142.33
-3.16

Popular Photography

497.60
505.45
-1.55

Road & Track

546.17
524.86
4.06

Sound & Vision

263.99
212.92
23.99

Woman's Day

835.46
933.34
-10.49

Total Ad Pages

6,916.39
6,671.24
3.67
HEARST MAGAZINES
Title

Ad Pages '07

Ad Pages '06

% Change

CosmoGirl
350.05
395.91
-11.58

Cosmopolitan

932.89
850.39
9.70

Country Living

514.85
507.53
1.44

ESPNBV

686.43
659.67
4.06

Esquire

460.42
498.09
-7.56

Good Housekeeping

823.49
843.54
-2.38

Harper's Bazaar

815.62
720.81
13.15

House Beautiful

333.02
296.73
12.23

Marie Claire

645.24
597.77
7.94

O (Oprah Mag)

941.24
875.17
7.55

Popular Mechanics

392.54
363.80
7.90

Redbook

766.11
715.57
7.06

Seventeen

399.87
441.78
-9.49

SmartMoneyDJ

311.19
352.92
-11.82

Town & Country

773.11
790.54
-2.20

Veranda

420.08
397.41
5.70

Total Ad Pages

9,566.15
9,307.63
2.78
BV = with Buena Vista (Disney); DJ = with Dow Jones
JOHNSON PUBLISHING CO.
Title

Ad Pages '07

Ad Pages '06

% Change

Ebony
535.93
595.70
-10.03

Jet

540.41
576.66
-6.29

Total Ad Pages

1,076.34
1,172.36
-8.19
MANSUETO VENTURES PUBLISHING
Title

Ad Pages '07

Ad Pages '06

% Change

Fast Company
196.42
181.15
8.43

Inc.

378.68
364.25
3.96

Total Ad Pages

575.10
545.40
5.45
MARTHA STEWART LIVING OMNIMEDIA
Title

Ad Pages '07

Ad Pages '06

% Change

Body + Soul
291.74
279.45
4.40

Everyday Food

310.07
253.39
22.37

Martha Stewart Living

651.40
586.56
11.05

Martha Stewart Weddings

786.13
731.01
7.54

Total Ad Pages

2,039.34
1,850.41
10.21
NATIONAL GEOGRAPHIC SOCIETY
Title

Ad Pages '07

Ad Pages '06

% Change

National Geographic
210.74
198.18
6.34

" " Adventure

239.2
279.88
-14.53

" " Kids

72.06
59.27
21.58

" " Traveler

274.86
210.38
30.65

Total Ad Pages

796.86
747.71
6.57
MEREDITH CORP.
Title

Ad Pages '07

Ad Pages '06

% Change

American Baby
297.42
332.66
-10.59

Better Homes and Gardens

962.61
922.13
4.39

Child (folded, 6/07)

404.64
443.05
-8.67

Country Home

372.36
463.39
-19.64

Family Circle

853.86
714.89
19.44

Fitness

453.49
375.02
20.92

Ladies' Home Journal

713.17
753.18
-5.31

Midwest Living

386.48
403.53
-4.23

More

590.49
521.42
13.25

Parents

601.25
675.33
-10.97

Successful Farming

260.65
293.28
-11.13

Traditional Home

412.02
458.92
-10.22

Wood

128.24
136.30
-5.91

Total Ad Pages

6,436.68
6,493.10
-0.87
NATIONAL JOURNAL INC.
Title

Ad Pages '07

Ad Pages '06

% Change

Atlantic Monthly, The
295.70
287.14
2.98

Government Executive

212.48
271.06
-21.61

National Journal (PIB)

504.99
482.68
4.62

Total Ad Pages

1,013.17
1,040.88
-2.66
NEWSWEEK INC.
Title

Ad Pages '07

Ad Pages '06

% Change

Arthur Frommer's...
391.97
361.33
8.48

Newsweek

885.05
930.88
-4.92

Total Ad Pages

1,277.02
1,292.21
-1.18
NORTH AMERICAN MEDIA GROUP
Title

Ad Pages '07

Ad Pages '06

% Change

Cooking Pleasures
51.59
45.48
13.43

Gardening How-To

91.29
118.71
-23.10

Handy

111.47
122.93
-9.32

North American Fisherman

184.74
184.30
0.24

North American Hunter

186.78
163.65
14.13

PGA Tour Partners

93.87
108.68
-13.63

Total Ad Pages

719.74
743.75
-3.23
READER'S DIGEST ASSOCIATION (sold to Ripplewood Partners, Feb. 2007)
Title

Ad Pages '07

Ad Pages '06

% Change

American Woodworker (PIB)
38.81
130.73
-70.31

Family Handyman, The

282.54
279.63
1.04

Reader's Digest

554.81
494.26
12.25

" Large Type ed. (PIB)

156.68
134.23
16.73

" " Selecciones

196.15
192.16
2.08

Total Ad Pages

1,228.99
1,231.01
-0.16
PIB = Data from Publishers Information Bureau
RODALE INC.
Title

Ad Pages '07

Ad Pages '06

% Change

Best Life
232.41
155.73
49.24

Backpacker*

255.59
268.94
-4.96

Bicycling

395.90
355.67
11.31

Men's Health

524.71
428.28
22.52

Prevention

619.23
561.48
10.29

Runner's World

349.27
349.23
0.01

Women's Health

282.69
187.63
50.66

Total Ad Pages

2,659.80
2,306.96
15.29
*Sold to Active Interest Media, May 2007
SOURCE INTERLINK COS. (Ex-Primedia Inc.)
Title

Ad Pages '07

Ad Pages '06

% Change

Automobile
431.71
392.44
10.01

CarCraft

305.53
332.28
-8.05

Circle Track

458.06
433.52
5.66

Dirt Rider

791.96
806.00
-1.74

Four-Wheeler

446.48
431.11
3.57

Guns & Ammo

326.81
234.71
39.24

Hot Rod (PIB)

323.62
348.28
-7.08

Motorcyclist

524.30
520.12
0.80

Motor Trend

586.78
577.69
1.57

Petersen's 4-Wheel

513.09
495.01
3.65

Rod & Custom

414.13
406.24
1.94

Soap Opera Digest

529.67
615.29
-13.92

Sport Truck

401.54
387.94
3.51

Total Ad Pages

6,053.68
5,980.63
1.22
(Special Interest Group)
Title

Ad Pages '07

Ad Pages '06

% Change

Power & Motoryacht (PIB)
1,457.56
1,307.50
11.48

Shooting Times

142.19
154.50
-7.97

Total Spec. Int. Ad Pages

1,599.75
1,462.00
9.42

Grand Total Primedia

7,653.43
7,442.63
2.83
WENNER MEDIA INC.
Title

Ad Pages '07

Ad Pages '06

% Change

Men's Journal
550.54
481.17
14.42

Rolling Stone

645.79
645.11
0.11

Us Weekly

984.88
910.84
8.13

Total Ad Pages

2,181.21
2,037.12
7.07
TIME INC.
Title

Ad Pages '07

Ad Pages '06

% Change

All You
490.68
459.05
6.89

Business 2.0 (folded, 10/07)

241.75
366.98
-34.12

Entertainment Weekly

706.85
787.97
-10.29

Essence

663.50
654.17
1.43

Fortune

1,121.25
1,358.79
-17.48

" Small Bus.

235.97
288.61
-18.24

Golf Magazine (PIB)

558.66
622.42
-10.24

In Style (PIB)

1,460.79
1,627.90
-10.27

Life (folded, 4/07)

104.24
111.86
-6.81

Money

344.08
462.71
-25.64

People

1,812.14
1,839.86
-1.51

" en Espanol

367.83
398.39
-7.67

Real Simple (PIB)

904.30
748.60
20.80

Sports Illustrated (PIB)

971.22
957.39
1.44

SI Kids

104.13
123.04
-15.37

This Old House

325.09
333.79
-2.61

Time

1,011.30
1,035.69
-2.35

Total Ad Pages

11,423.78
12,177.22
-6.19
Southern Progress Corp.
Title

Ad Pages '07

Ad Pages '06

% Change

Coastal Living (PIB)
562.50
556.02
1.17

Cooking Light

720.18
675.96
6.54

Cottage Living (PIB)

244.14
225.16
8.43

Health (PIB)

549.44
544.81
0.85

Southern Accents

243.11
287.21
-15.35

Southern Living (PIB)

664.69
701.52
-5.25

Sunset (PIB)

481.64
516.90
-6.82

Total SPC Ad Pages

3,465.70
3,507.58
-1.19

Grand Total Time Inc.

14,889.48
15,684.80
-5.07
COMPUTER MAGAZINE COS. (partial listing)
CMP PUBLICATIONS ("The Auditor/IMS")
Title

Ad Pages '07

Ad Pages '06

% Change

Computer Reseller News
748.69
870.80
-14.02

Information Week

763.75
1,026.86
-25.62

Network Computing

541.60
634.70
-14.67

Optimize

138.62
188.65
-26.52

VAR Business

513.50
633.50
-18.94

Total Ad Pages

2,706.16
3,354.51
-19.33
ZIFF-DAVIS MEDIA (PIB + "The Auditor/IMS")
Title

Ad Pages '07

Ad Pages '06

% Change

Baseline
239.56
311.15
-23.01

CIO Insight

231.75
299.36
-22.58

eWeek

624.36
850.28
-26.57

PC Magazine (PIB)

513.83
771.80
-33.42

Total Ad Pages

1,609.50
2,232.59
-27.91
PIB = Data from Publishers Information Bureau
INTERNATIONAL DATA GROUP ("The Auditor/IMS")
Title

Ad Pages '07

Ad Pages '06

% Change

CIO
496.24
545.00
-9.04

Computerworld

630.52
773.65
-18.69

CSO

119.24
223.04
-47.00

Infoworld

245.28
738.46
-67.45

Macworld

363.60
364.05
-0.12

Network World

651.26
888.41
-26.96

PC World

467.24
538.62
-13.38

Total Ad Pages

2,973.38
4,071.23
-27.24
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