FROM THE FRONTLINES :: STEVE COHN

An Excerpt from the Most Intriguing & Top Selling Magazine Covers Issue from min & min's b2b press

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BARACK OBAMA IN A "LANDSLIDE"; TOM, KATIE (AND BONNIE) ARE "LANDSLIDED."
Three years ago, except for his Illinois state senate constituents, Barack Obama would have generated a giant Who's he?  The rest is "Horatio Alger 101."   Obama keynotes the 2004 Democratic National Convention (August 2004), gets elected to the U.S. Senate (November 2004), writes the best-selling The Audacity of Hope (October 2006), and declares for the 2008  Democratic  presidential nomination (February 2007).  That he is "hot" is seen by his being the best-selling 2006 newsstand  covers for both Time (under managing editor Rick Stengel) and Newsweek (with rival Hillary Rodham Clinton) last year.  But for his camp, it is his being best in 2008—specifically, November 4, 2008 (Election Day)—that truly counts.
Eventually, Obama will discover that fame can be fickle.  Just ask Tom Cruise and Katie Holmes.  Vanity Fair's October 2006 "debut" of daughter Suri proved to be that monthly's best-seller, but two months later, it was "Wedding Bell Blues" for Us Weekly.    Overexposure, perhaps?  

This is an excerpt from The Most Intriguing & Top Selling Magazine Covers issue on sale now.  To order you copy,   minonline.com/mostintriguingmagazinecovers/     



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